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所在平台: Udemy |
课程主页: https://www.udemy.com/course/store-design-merchandising-become-a-expert/
课程评论：没有评论
课程名称：商店设计与商品陈列：最大化零售空间 课程概述：本课程将为您提供开展零售设计项目所需的工具、基本技巧和知识。通过本课程，您将能够从零开始开发出令人惊叹的商店设计或改善已有的设计。学习如何将概念反映到商店空间中，如何创造顾客旅程，以及如何根据您的产品和业务规划商店布局。完成本课程后，您将会以全新的视角看待商店。课程将涉及与商店空间和产品陈列相关的所有主题，例如： - 商店设计技巧 - 分析并整合品牌在零售中的身份 - 在数字时代中，具有影响力的购物体验的重要性 - 开发商店布局并学习创建区域的策略 - 理解顾客行为以及如何在商店空间中建立顾客流 - 如何选择设备以提高盈利能力 - 理解人机工学对销售的影响 通过这门课程，您将获得实现卓越商店设计的全面理解。
This course will give you tools and the basic techniques and knowledge to develop a retail design project. With this course you will be able to start developing amazing store design from scratch or improving an existing one.Learn how to reflect a concept into the store space, how to create a customer journey, and how to plan a store layout according to your product and business.After this course you will never look at a store the same way again. We will cover all subjects related to the store space and product placement, such as:- Store design technics - Analyze and integrate a brand's identity in retail- The importance of impactful shopping experience in a digital era- Develop a store layout and learn tactics to create sections- Understand customer behavior and how to build a costumer flow in the store space - How to choose fixtures to improve profitability- Understand ergonomic's impact in sales
