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所在平台: Udemy |
课程主页: https://www.udemy.com/course/steps-for-a-successful-retail-sales-call/
课程评论：没有评论
课程名称：**成功零售销售流程** **课程概述：** 本课程旨在为零售销售专业人士提供系统化的销售培训，重点关注那些能最大化产品在零售渠道中销售的、有纪律、高效率且逻辑清晰的步骤。与许多仅教授通用销售技巧（如克服异议和促成交易）的培训不同，本课程将详细讲解进入和退出零售市场的关键流程。 课程内容涵盖三个主要方面： 1. **经典销售与采购电话：** 详解与零售采购商进行有效沟通的步骤。 2. **企业零售门店拜访：** 介绍如何影响零售商（即使他们无法直接向您采购）以促进您的产品销售。 3. **应对零售商的五大关键异议：** 提供结构化的方法来克服零售商在购买产品时提出的常见障碍。 **学习收益：** 完成本课程后，您将掌握一套行之有效的工具和方法，能够自信、从容地提升零售销售业绩，并改善与零售商的关系。此外，您还将建立起一个完善的框架，帮助您在零售客户眼中树立起值得信赖的顾问和购物营销专家的专业形象。
Very few retail sales professionals receive structured sales training to help them sell into retail. They're often trained in general sales techniques: how to overcome objections and how to close. But very few are trained in the disciplined, productive and logical steps necessary to maximise sales of their products into and out of retail. This course carefully and simply takes both new and seasoned sales professionals through these proven steps for successful sales to retailers. Three areas are covered: the steps to a classic sales and buying call - a call where you are talking to a retail buyer; the steps to a corporate retail store call - a call where the store is not in a position to buy directly from you but where you can influence the retailer to sell-through more of your products; the final area covered is a call that gives you structure around how to overcome the 5 key objections retailers raise when buying products from you. Following these steps will give the tools to confidently and calmly improve your retail sales and boost your relationships with the retailers you deal with. It will also give you a structure and tools to help you build your reputation as a trusted advisor and shopper marketing expert in the eyes of your retail customers.
