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所在平台: Udemy |
课程主页: https://www.udemy.com/course/statistical-analysis-of-questionnaire-data-using-spss/
课程评论：没有评论
**Coursera课程总结：使用SPSS进行问卷数据统计分析** 本课程是面向初学者设计的，旨在帮助您掌握使用SPSS进行问卷数据统计分析的必备技能。无论您是学生、讲师、研究人员还是数据分析师，都能通过本课程自信准确地处理和分析实际调查数据。 **课程核心内容：** * **数据准备与清洗：** 学习如何导入、标注、清洗和管理原始数据，确保数据质量。 * **问卷效度与信度验证：** 通过探索性因子分析（EFA）理解构念效度，并使用Cronbach's Alpha评估量表的内部一致性。 * **探索性数据分析（EDA）：** 学习使用描述性统计、图表和图形来总结数据。 * **核心统计检验与分析：** 深入理解并实践卡方检验、相关分析、回归分析和方差分析（ANOVA），并将其应用于SPSS。 **学习目标：** * 熟练准备和清洗问卷数据。 * 验证量表并测量内部一致性。 * 可视化和解释变量间的关键关系。 * 选择并执行正确的SPSS统计检验。 * 有信心地导出和报告分析结果。 **课程特色：** * **零基础入门：** 无需SPSS经验，只需乐于实践。 * **案例驱动：** 以“沟通审计”案例研究、数据集和研究问题为基础，进行全流程实践。 * **理论与实践结合：** 详细讲解统计学理论，并结合SPSS进行操作演示。 **适合人群：** 社会科学研究人员、研究生（尤其适合硕士或博士阶段）以及任何处理过问卷数据的人员。 **必备条件：** 需要有效的SPSS软件许可证。
Unlock the full potential of your survey data with SPSS no prior experience required! This hands-on course is your complete guide to the statistical analysis of questionnaire data using SPSS. Whether you're a student, lecturer, researcher, or data analyst, you'll gain the essential skills to clean, validate, and analyze real-world survey data confidently and accurately. From understanding the research process to performing rigorous statistical tests, you'll follow a structured, step-by-step path:Get oriented with the Communication Audit case study, dataset, and research questionsImport and prepare data: learn best practices for labeling, cleaning, and managing raw dataValidate your questionnaire: explore construct validity using Exploratory Factor Analysis (EFA) and assess reliability with Cronbach's AlphaPerform exploratory data analysis (EDA): summarize data using descriptive statistics, graphs, and plotsConduct core statistical tests and analyses: from Chi-square to Correlation, Regression, and ANOVA-explained in theory and applied in SPSSBy the end of the course, you will be able to:Prepare and clean questionnaire data like a proValidate scales and measure internal consistencyVisualize and interpret key relationships between variablesChoose and run the correct statistical tests in SPSSExport results and report them with confidenceIdeal for social science researchers, graduate students, and anyone working with questionnaire-based data especially for a Master's or PhD. No prior SPSS experience is needed just a willingness to learn by doing! Please note that a valid SPSS licence is needed.
