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所在平台: Udemy |
课程主页: https://www.udemy.com/course/startupideacasestudy/
课程评论：没有评论
课程名称：如何测试新的初创企业创意 - Sramana Mitra 课程概述：1Mby1M方法论基于案例研究。在每一节课程中，Sramana Mitra分享科技企业家的经验知识，为学生提供与企业家、投资者和思想领袖面对面交流的宝贵机会，获取关于如何建立一个成功商业的深刻见解。通过这些对话，学生将接触到探索创业之路的案例研究。Sramana对关键学习的汇总和深入分析为每个讨论增添了丰富的深度。 Sramana于2005年开始博客，迅速在科技初创企业圈内获得知名度。许多企业家向她寻求建议和指导。尽管她曾为高价客户提供咨询，但她对初创企业的热情使她选择了支持那些无法支付高昂费用的初创企业。 2008年秋季，她的《创业之旅》一书发布，并开始尝试线上辅导圆桌会议。2010年，全球首个虚拟加速器“One Million by One Million”（1Mby1M）正式启动，从硅谷出发，她能够辅导全球的创业者。 在本课程中，Sramana将分享这类辅导会议的案例研究。学生将需要同时扮演企业家和投资者两个角色。首先，学习如何以企业家的视角思考并完善自己的商业计划；然后，换位思考，作为投资者来剖析企业家的提案。通过这种方式的思考练习，学生将逐步掌握测试初创企业创意的方法。 课程目标是帮助学生具备知识的诚实，能够识别并放弃毫无希望的创意，耐心等待那个待打磨的珍宝，从而建立自己的事业。企业家如同雕刻家，需从大理石中雕刻出杰作，课程将为学生提供开创成功的工具和方法。
The 1Mby1M Methodology is based on case studies. In each course, Sramana Mitra shares the tribal knowledge of tech entrepreneurs by giving students the rare seat at the table with the entrepreneurs, investors and thought leaders who provide the most instructive perspectives on how to build a thriving business. Through these conversations, students gain access to case studies exploring the alleys of entrepreneurship. Sramana's synthesis of key learnings and incisive analysis add great depth to each discussion.I started blogging back in 2005 and became well-known in the technology startup circuit very early on. Tons of entrepreneurs started writing to me asking for advice and mentoring. At the time, I used to consult for lucrative clients who paid me $5000 a day for advice. The startups who approached me could not afford to match that pricing model.But my passion was with startups. With entrepreneurs braving storms and turbulent seas to build something from nothing.Fast forward to the fall of 2008. My first Entrepreneur Journeys book was launched. We started experimenting with online mentoring roundtables.Fast forward to 2010. One Million by One Million (1Mby1M), my global virtual accelerator was launched, the first of its kind in the world. From Silicon Valley, I was able to mentor entrepreneurs all over the world.In this course, I will share case studies of such mentoring sessions.I would like you to put both hats on: entrepreneur and investor.Learn to think like an entrepreneur and refine your pitch.Then switch.Learn to think like an investor and poke holes at an entrepreneur pitch.As you practice this way of thinking on the case studies I offer, you will develop muscle memory on the style of how to test startup ideas.I hope, then, you can, on your own, start invalidating bad ideas.I hope, then, you would have the intellectual honesty to discard ideas without legs.I hope, then, you would hold out for the uncut gem that you can then polish to build your venture.An entrepreneur I knew and admired who passed away used to say that entrepreneurship is like sculpture. You have to chisel your masterpiece out of a slab of marble.Well, start chipping away on your stone!
