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所在平台: Udemy |
课程主页: https://www.udemy.com/course/startupessentials/
课程评论：没有评论
课程名称：创业基础：成为一名企业家！ 课程概述：如果你刚接触创业，准备启动你的第一家初创公司，或者已经成立了企业，希望以较少的时间和金钱提升自己的业务，那么这门课程非常适合你！课程将帮助你逐步验证创业想法，找出目标市场，并利用数据推动决策，避免仅根据个人想法做出错误决策。 通过与一群优秀的企业家、导师和顾问的合作，我会讲解保护公司所需的法律文件。此外，我将指导你如何构建一个最小可行产品（MVP），并教授成功的Beta发布模式以及如何利用分析工具研究结果。在向投资者进行推介时，讲故事的能力至关重要，因此我会教你如何构建一个吸引人的故事，并克服公众演讲的恐惧。 投资者通常资助显示有收入迹象的公司，因此我不仅会教你如何货币化你的平台，还会指导你如何选择和联系投资者。投资者希望看到他们的资金能够帮助你扩展业务，并且你知道如何推动用户参与。因此，我将教授这些重要内容，以及如何与媒体互动，提升品牌知名度。 最后，我将分享一些如何以及何时调整公司方向的见解，如何接触各种融资渠道，以及如何在任何领域成为专家的技巧。该课程最初由贾森·谢尔曼教授，旨在为宾夕法尼亚大学沃顿商学院的学生而设，现在已向公众开放。 该课程的内容基于贾森的创业指南《系好靴带》，可在亚马逊、巴诺书店及全球其他书店购买。此外，请别忘了订阅我的播客《系好靴带》，该播客在iTunes、Google Play、Spotify及其他大多数播客平台上均可收听。
If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created a business and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!As you go through each chapter and validate your idea, I'll help you figure out your target market and then use data to drive your decisions. This way you won't make the mistake of doing what YOU think is right. You want the market to tell you what is right.After putting together a team of brilliant entrepreneurs, mentors and advisors, I'll explain the legal documentation you'll need to protect your company. Then I'll show you how to build a Minimum Viable Product. Once it's built, I will teach you how to have a successful Beta Launch and properly use Analytics to study the outcome. Storytelling is one of the most important things to learn when pitching investors, so I will show you how to craft a story. You will learn how to overcome your fears in public speaking!Investors typically fund companies that show signs of revenue, so I will not only teach you how to monetize your platform, but also how to choose and seek out investors. They want to see that their funding will help you scale your company, and that you know how to drive user engagement. So I will teach you these important pieces as well as how to engage the press & media to get your name out there.Lastly, I'll give you some insights on how and when to pivot your company, how to approach various funding sources , and of course how to become an expert in anything!Originally taught and created by Jason Sherman for the University of Pennsylvania's Wharton school of business, this course is now open to the public by Jason.This course is based on Jason's entrepreneurship guidebook "Strap on your Boots". It's available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.Also, don't forget to subscribe to my podcast of the same name Strap on your Boots on iTunes, Google Play, Spotify, and most other podcast platforms.
