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所在平台: Udemy |
课程主页: https://www.udemy.com/course/startup-marketing/
课程评论：没有评论
**课程名称：** Startup Marketing: Dekker's 0-1 Million Startup Entrepreneur **课程概述：** 本课程由一位经验丰富的营销专家（拥有14年行业经验，且出身于成功的创业世家）讲授，旨在帮助创业者和营销人员，无论是面向企业（B2B）还是消费者（B2C）的产品或服务，实现初创企业的早期到中期增长。课程重点在于教授低成本、高效率的营销技巧，以在有限预算内获得真实的市场结果。 **核心学习要点：** * **增长黑客（Growth Hacking）：** 掌握面向创业者的增长黑客策略。 * **客户获取（Customer Acquisition）：** 学习适用于初创企业的客户获取营销技术。 * **成功案例分析：** 包含主讲人亲自运营的成功营销活动以及其他案例研究。 * **口碑营销（Word-of-Mouth）：** 学习如何以最具成本效益的方式产生口碑。 * **实用工作簿：** 提供一份可供学员分步遵循的工作簿模板。 * **低预算营销技巧：** 揭示行之有效的低预算初创企业营销方法。 * **付费客户获取：** 专注于如何吸引真正愿意付费的客户，而非仅表现出兴趣或互动度的人群。 * **常见营销陷阱规避：** 指出创业者和营销经理常犯的重大初创企业营销错误，并提供规避方法。 * **营销预算优化：** 教授如何明智地花费营销预算，避免在资本支出上浪费。 * **早期合作与业务发展：** 探讨在初创阶段有效的合作与业务发展模式。 **其他创业主题：** * 冷邮件（Cold Emails） * 营销自动化（Marketing Automation） * 快速营收增长（Fast Revenue Growth） * 借势营销（Piggybacking Approach to Marketing Credibility） * 影响者营销（Influencer Marketing）：涵盖B2B和B2C领域。 * 风险承担（Risk Taking） * 业务发展（Business Development） * 市场优化（Marketplaces & App Store Listing Optimization） * 增长黑客案例研究（Growth Hacking Case Studies） * 精益创业营销（Lean Startup Marketing）：专注于获取付费客户。 * 竞争策略（Marketing Tricks to Beat the Competition） * 潜在客户开发与直接响应营销（Lead Generation & Direct-Response Marketing）：快速生成销售管道。 **讲师：** Dekker Fraser, MBA
Learn how to grow your startup from the early to mid stages with an 14-year marketing veteran from a family of successful entrepreneurs. Learn the easiest marketing techniques get real results without a lot of budget. This course is for entrepreneurs and marketers selling business OR consumer products/services.Some of the key learnings in this startup marketing course:Growth hacking for entrepreneurs Customer acquisition marketing techniques for startupsIncluding real examples of successful campaigns I ran + other sample case studiesHow to generate word-of-mouth cost-effectivelyI'll provide a workbook template for your you to follow step-by-stepLow-budget startup marketing techniques that actually workHow to acquire customers who will actually pay you...instead of people who just show interest or engagementBIG, common startup marketing mistakes that entrepreneurs and marketing managers often make (and how to avoid them)How to spend your marketing budget wisely...instead of wasting it on big capital expendituresPartnerships & business development that work in the startup stagesOther startup entrepreneurship topics:Cold emailsMarketing automation for startupsFast revenue growth Piggybacking approach to marketing credibilityInfluencer marketing for B2B and B2CRisk takingBusiness developmentMarketplaces & app store listing optimizationGrowth hacking case studiesLean startup marketing techniques for acquiring paying customersMarketing tricks to beat the competitionLead generation & direct-response marketingHow to generate a sales pipeline quicklySincerely,Dekker Fraser, MBA
