|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/startup-how-to-analyze-and-improve-it-with-simple-tools/
课程评论：没有评论
课程名称：如何快速高效地构建你的创业公司？ 课程概述： 本课程的创建源于我们在StartupAkademia加速器每日与创业公司合作的经历。我们发现，尽管市场上有大量优秀的精益方法书籍（如《精益分析》、《精益创业》等），许多创业公司在实践中仍然难以应用这些知识。我们注意到一些普遍存在的问题，包括市场调研、竞争对手分析和数据分析的欠缺；初创企业对商业模型的理解不足，使他们难以明确关注的重点；以及缺乏足够的创意来获取客户。 为了帮助创业公司更快高效地发展，我们决定创建一个在线课程，结合我们15年的咨询经验和在不同领域的实践案例。课程内容包含大量实用工具，帮助学生提升业务表现，从而快速实现盈利。 课程内容包括： 1. **市场调研**：学习如何以有效且经济的方式了解客户和竞争对手。 2. **创业商业模型**：理解不同商业模型与关键绩效指标（KPI），明确应关注的事项。 3. **最低可行产品（MVP）**：选择适合测试业务的MVP，并了解其成本及效益。 4. **创业财务建模**：使用Excel建模不同的在线业务，提供相应模板。 5. **增长黑客**：探讨多种方法以促进业务增长。 课程还将持续更新，新增增长黑客和策略、客户生命周期价值（LTV）相关技巧等内容。学生将获得多种额外资源，包括研究示例的免费演示和视频、值得阅读的书籍链接、市场调研的计算模板及商业模型和MVP的展示。 该课程旨在为创业者提供实用的指导，帮助他们快速找到成功的路径。
Why did we decide to create this course?We work with startups on a daily basis within our accelerator (StartupAkademia) and we have noticed that despite the tonnes of very good books on lean methods (i.e. Lean Analytics, Running Lean, etc.) startups have problems with applying this knowledge in practice. We have noticed also some consistent problems that we felt needed more pragmatic solutions. The first problem that we spotted was the fact that startups do not know how to do market research, spy on the competition, and analyze data. The second thing we have noticed is that especially first-time startups, do not really understand their business model (which is totally understandable). That's why it is very difficult for them to know what they should concentrate on. The third problem, which probably was the biggest source of failure, was not sufficient creativity when it came to acquiring customers. Startups have no problems with naming (not always applying efficiently) how to acquire customers through ads (Facebook, AdWords, display ads) but they would have problems with finding the right set of non-standard, yet very efficient moves that would work on their market (you can call them growth hacks, tricks or simply tactics)The interesting thing was that those problems were pretty universal regardless of the industry, business model, or even whether they were run independently or supported by big corporations.So one day, to make our life easier (repeating the same staff on and on is not that fun ;)), we have decided it is time to create a tool that will help our startups and any others to get going faster and more efficiently. We started with the do-it-yourself StartupAkademia (half of the info is available also in English so go and check that). We have seen that this is still not enough so we proceeded to make online courses supplemented with simple yet very powerful tools. This course is based on my 15 years of experience as a consultant in top consulting firms and as a Board Member responsible for strategy, performance improvement, and turn-arounds in the biggest firms from Retail, FMCG, SMG, B2B, and services sectors that I worked for. I have carried out or supervised over 90 different performance improvement projects in different industries that generated a total of 2 billion in additional EBITDA. On the basis of what you will find in this course, I have trained in person over 100 consultants, business analysts, and managers who now are Partners in PE and VC funds, Investment Directors and Business Analysts in PE and VC, Operational Directors, COO, CRO, CEO, Directors in Consulting Companies, Board Members, etc. On top of that my courses on Udemy were already taken by more than 224 000 students including people working in EY, Walmart, Booz Allen Hamilton, Adidas, Naspers, Alvarez & Marsal, PwC, Dell, Walgreens, Orange, and many others.What will this course give you?The course is a practical, step-by-step guide loaded with tons of simple tools that will help you significantly speed up your startup. There is little theory - mainly examples, a lot of tips from our own experience as well as other notable examples worth mentioning. Our intention is that thanks to the course you will know:What your business model is about, what to concentrate on and what are the key KPIs for you?How to research your market, competition, and your customers, draw conclusions from the data, and apply it in your business?What Minimal Viable Product (MVP) to choose to test your business, and what it will give you, how much it may cost?How to model your business in ExcelWhat growth hacks will help you grow your businessHow the course is organized?The course is divided currently into the following sections:Market research - effective and cheap - advanced version. In this section, you will learn what kind of methods you can use to get to know better your customers and competitorsStartup Business Models. At the end of the section, you will have a good understanding of different business models, you will know what KPIs are important depending on the business and what you should concentrate on. You should also be able to guess which business model your startup has the biggest resemblance What should be the MVP of your business? In this section, you will see some examples of MVP. We start with a reminder of what MVP is and then we move to examples of MVP for restaurants, online stores, offline stores, SaaS, books, and othersFinancial modeling of startups. In this section, we show you how to model different online businesses in Excel. You will also get templates that will help you model your own startupsGrowth Hacks. In the last few sections, we discuss different methods that will help you grow your business.We will be adding also a section on growth hacks and tricks used by others, increasing the LTV of customers, and a section presenting business models in Excels so check our course regularly for upgrades.You will be able also to download many additional resourcesLinks to free presentations and movies showing examples of research Links to books worth readingExcels with calculations showing you how you can do the market research Excels with useful analysis showing you how you can draw conclusionsPresentations of different business models and MVPs
