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所在平台: Udemy |
课程主页: https://www.udemy.com/course/startup-fund-raising/
课程评论：没有评论
**Coursera 课程：“创业公司融资” 内容精要** 本课程旨在帮助创业者，尤其是非财务背景的创始人，掌握计算融资需求的核心技能。课程强调，理解和计算融资额度仅需逻辑和基础算术能力。 **课程核心内容：** * **市场规模评估：** 学习如何评估可触达市场规模（TAM, SAM, SOM）。 * **融资需求计算：** 明确“你需要多少融资？”这一核心问题，并通过基础的财务规划得出答案。 * **估值与条款清单（Term Sheet）：** 理解公司估值及其在融资过程中的重要性，并学习解读和谈判条款清单。 * **融资轮次与选择：** 了解不同融资轮次，并确定适合自身发展阶段的融资策略。 * **寻找与匹配投资者：** 掌握寻找潜在投资者的渠道，并学习如何找到与公司发展目标相匹配的关键投资人。 * **投资者谈判：** 学习与投资者进行有效沟通与谈判的技巧。 * **投资人演示文稿（Investor Pitch Deck）的制作：** 教授如何制作一份有说服力的演示文稿。 * **财务预测与规划：** 通过模板化的工具，预测公司开支、收入和损益表（PnL），从而清晰了解资金缺口。此部分即使是自筹资金的创业者也同样适用，有助于实现财务目标。 **课程提及的重要工具与概念：** * 创业公司财务模板 (Startup Business Financials Template) * 总潜在市场 (TAM)、服务可得市场 (SAM)、最终可用市场 (SOM) * 企业财务 (Business Financials) * 商业计划书 (Comprehensive Business Plan) * 商业模式画布 (Business Model Canvas) **重要提示：** 尽管本课程提供了从知识层面理解融资的重要工具和方法，但课程仍建议创业者在实际操作中咨询专业的财务专家。
Most of the Startup Founders that I have coached / consulted till now have given me a dazed and confused look when I have asked them "How much Funding do you need?".And I completely understand the sentiment behind this challenge. Especially, as a non-finance person myself, I understand that playing around with numbers is a pain. However, when I actually went to do it, I realised it involves just 2 skills - logic and simple arithmetic.So much so, that I put all my workings into a Google Sheet and created a Startup Business Financials Template at the request of many Startup Founders, so that they could just key in their numbers and get an idea about projected Expenses, Revenue and PnL Statements. Powered with that information and the money that they can use for Self Funding their Startup , they would have an idea of exactly how much Funding is needed, based on the deficit. For that matter, even if you are going on the self-funded path this can help you align your finances with your goals.Disclaimer: You will still need a Finance Expert to work this out with you. This is just from the Knowledge Point of ViewIt is very important to get an idea about projected Expenses, Revenue and PnL Statements for your Startup Initiative. Powered with that information and the money that you can use for Self Funding your Startup , you would have an idea of exactly how much Funding is needed, based on the deficit. For that matter, even if you are going on the self-funded path this can help you align your finances with your goals.Here's what you will learn:Assessing the Addressable Market SizeHow much Funding do you need?Estimating ValuationTerm SheetFundraising Levels and knowing what applies to youWhere to find investors?Finding the right investor matchNegotiation with InvestorsCrafting the Investor Pitch DeckWorkshops with TemplatesTAM SAM SOMBusiness FinancialsInvestor Pitch DeckComprehensive Business PlanBusiness Model Canvas
