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所在平台: Udemy |
课程主页: https://www.udemy.com/course/starting-your-first-coaching-business/
课程评论：没有评论
课程名称：开启你的第一个教练业务 课程概述： 本课程专为那些具备出色的教练技能，但在创业方面感到迷茫的人士设计。课程将帮助你应对教练业务创业的挑战，重点关注简单的洞察和逻辑路径，旨在帮助你在教练事业的第一年里生存并蓬勃发展，为成功奠定基础。 课程内容涵盖： * **个人转型**：从成为一名教练到经营一家教练业务的身份转变。 * **商业模式选择**：比较不同教练业务模式的优缺点，帮助你选择最适合自己的模式。 * **成本考量**：了解运营教练业务的显性成本和隐性成本，以及客户价值与服务价值之间的关系。 * **客户购买旅程**：理解客户的购买过程，洞察客户的需求（工作、痛点和收益），并利用这些信息进行连接。 * **销售漏斗构建**：基于客户购买洞察，设计一个简单的销售漏斗，优化客户转化，同时降低服务“持续浏览者”的成本。 * **定位（Niching）**：打破关于“定位”的常见误解，以及如何利用定位来聚焦精力、连接客户。 * **营销策略**：学习简单有效的营销技巧，吸引第一批客户，并关注客户留存和忠诚度。 * **未来规划**：展望第一年结束后，探讨如何优化商业模式以及未来扩展的可能性，迈向成功。
Lots of us enrol in coaching training or leave coach training school filled with coaching techniques we want to practice but lost when it comes to the business side of coaching. In this course I focus on simple insight and a logical pathway for people who are great at coaching but feel lots when it comes to the business side of running a start-up. My aim is to help you beat the odds and survive and thrive in your first year of a coaching business, setting things up for success. In the course we look at your personal transition to running a coaching business, choices of the right business model for you and compare different styles of coaching business so you can consider what's going to work for you, looking at the pros and cons of each. We look at the costs and hidden costs of running a coaching business and explore the relationship between the value we offer to clients and the value clients offer back to us in return. We then transition into looking at the customer buying journey and how to use that insight to understand and connect with the things that are important to clients and the jobs, pains and gains they are looking to resolve. Building on that understanding we go further into how customers buy and use that insight to develop a simple sales funnel for a first year coaching business that optimises customer flow into more valuable encounters whilst allowing those who are persistent browsers to be served but without incurring major cost. We then explore the topic of niching dispelling lots of myths around what is and is not a niche and how you can use niching to focus your energy and attention and connect with clients and then we build on niching with some simple marketing thoughts and techniques for bringing the first few clients into your funnel, remembering retention and loyalty. And finally we look forward to the end of your first year as a coaching business with thoughts around how you can optimise your business model and options for scaling into a successful year 2
