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所在平台: Udemy |
课程主页: https://www.udemy.com/course/start-your-it-presales-journey/
课程评论：没有评论
[课程名称]: IT售前管理大师班：完全新手指南 [课程概述]: 本课程是关于IT公司（产品和服务型）售前活动的全面指南。课程从介绍售前开始，涵盖售前是什么、售前顾问的特质、在IT行业的重要性，以及进入售前领域的通用规则和必备技能。学完此部分，你将能评估自己是否适合此角色。 接着，课程深入解析售前角色，对比产品型和技术服务型IT公司的商业模式、售前顾问的角色和职责，并讲解两种公司通用的售前流程。完成后，你将能根据自身情况选择更适合的商业模式。 随后，课程重点介绍投标管理过程，包括其重要性、标准文档（如Bid Tracker模板、标准Proposal模板）以及如何在业务提案中突出关键信息。学完此部分，你将对投标管理有清晰认识，并获得实用的模板。 此外，课程还将探讨解决方案咨询（Solution Consulting）的角色，重点是IT产品公司，内容包括解决方案咨询的重要性、产品演示、解决方案顾问的特质、必备文档以及产品演示中的注意事项。课程还会区分 POC（概念验证）和 Pilot（试点）流程。学完后，你将清晰了解IT产品公司售前顾问的期望和流程。 售前工作需要“扮演多种角色”，除了核心活动外，还支持销售、市场、市场研究和项目团队。课程会分享作者的实践经验，介绍售前顾问参与的主要活动。 最后，课程还将分享成为售前顾问的好处、面临的挑战，以及职业发展路径（如转行、职业晋升），并介绍售前顾问常用的工具和行业缩略语。 总而言之，本课程旨在帮助学员全面了解售前角色，评估其是否符合个人兴趣和热情。课程适合初学者和希望转型的经验人士。
Hello everyone, Welcome to the world of Presales!This course, "IT Presales Management Masterclass: Complete Beginners Guide" is a comprehensive course on the entire gamut of presales activities carried out in both product-based and service-based IT companies.Presales Masterclass course starts with Introduction to Presales which gives a quick overview on what is Presales, who is a presales consultant and what are his/her characteristics, why presales are important in the growing IT sector along with some of the general rules to be in Presales domain. We also discuss the required primary and secondary skills to be honed by the Presales consultants for a successful career in this domain. On completion of this section, you should be able to assess whether you are a correct fit for this role.Moving on, let's decode the presales role in detail. In general practice in the IT sector, we have both product-based and service-based companies. We will understand their business model, role, and exposure of presales consultants between these companies, the general presales process followed in service-based and product-based companies. As an outcome on completion, you should be able to decide which type of business model suits you better and be able to choose wisely and move ahead in your career.In the next section, we will discuss the Bid Management process in detail. We will understand the importance of Bid Management and some of the must-know standard documents followed in Bid Management practice. Also, we will have a walk-through on the Bid Tracker template which is used to track all the activities involved in Bid Management along with a standard proposal template walk-through. Here, we will go about all the important sections to be listed and highlighted in any business proposals to the customers. At the end of this section, you will have a fair idea of Bid management alongside a comprehensive handy template to get started in your Presales career.Moving on, let's understand the role of Solution consulting, which is mainly followed in IT product companies. Here, we will understand the importance of solution consulting, product demo, characteristics of solution consultants, must-know documents, and mistakes to avoid during a product demo with a prospect. We will also touch upon the differences between POC and Pilot processes which are very common business practices followed in any product company. On completion of this section, you will have a very clear idea of the expectations and process workflows of Presales consultants in any IT product company.Presales is all about wearing multiple hats. Although we have multiple primary activities to be executed, we also support multiple business teams such as Sales, Marketing, Market Research, and project team during the entire lifecycle. I will share some of the prime activities where we would be involved based on my Presales experience.Additionally, I will also share some of the good-to-know information to be in the Presales domain. We will discuss in detail the available benefits to be a Presales consultant alongside the existing challenges. We also touch upon the roadmaps like who can become a Presales consultant and what is the path ahead of Presales consultants if they wish to move to other practices in the later part of their career. In the end, I will share some basic tools that are used by Presales consultants along with some basic acronyms that are very common and popular in the Presales fraternity.That brings us to the end of our Presales Masterclass course which covers most of the must-know topics in Presales. On a whole, at the end of this course, you will have a very good idea about the Presales role and you should be in a position to decide whether this role suits your passion and interest. This role is designed for both freshers and experienced professionals if they wish to switch their careers in the mid-way.
