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所在平台: Udemy |
课程主页: https://www.udemy.com/course/start-business-model-course/
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课程名称：31种创业商业模型：企业家的最佳课程 课程概述：31种创业商业模型课程专为分析全球超过500家创业独角兽和大型科技公司而设计。该课程旨在帮助企业家、产品经理、增长黑客和管理学学生构建商业模型框架，以促进业务增长。我们将以商业模型的基本定义和商业模型画布开始我们的旅程，然后深入探讨一些高级主题，例如网络效应、钩子与诱饵型商业模型等。模块的最后一部分将有助于您理解公司在大规模上使用的各种策略。 课程结构： 第一部分：商业模型介绍 - 什么是商业模型 - 商业模型创新 - 商业计划与商业模型的区别 - 各种创业类型 第二部分：商业模型基础 - 商业模型的定义 - 商业模型画布 - 商业模型创新 第三部分：Freemium和订阅商业模型 - Freemium商业模型 - Canva - Freemium商业模型的优缺点 - 订阅商业模型 - Netflix与Shopify - 订阅商业模型的优缺点 - 订阅商业模型中的交叉销售 - 课程作业：Freeterprise收购策略 第四部分：市场和聚合商商业模型 - 什么是平台？ - 市场商业模型简介 - 亚马逊 - 如何构建市场商业模型 - 聚合商商业模型简介 - 聚合商与市场商业模型的区别 - 课程作业：平台商业模型 - 网络效应简介 - Uber - 网络效应的类型 - 网络效应与商业护城河 第五部分：各种软件商业模型与定价策略 - 按需付费商业模型简介 - AWS - 亚马逊AWS的按需付费定价 - 按需付费的优缺点 - 什么是API？ - API许可商业模型类型 - Stripe - 什么是开源？ - 开源商业模型类型 - Firefox - 什么是区块链技术 - 区块链商业模型 - Ethereum 第六部分：物流商业模型 - D2C商业模型 - GymShark - Click to Brick商店 - Warby Parker - 全渠道商业成功指标 - 直销商业模型 - 第三方物流商业模型 - 什么是最后一公里配送 - 快速电商 - 最后一公里配送的新趋势 第七部分：联盟营销商业模型 - 什么是联盟营销？ - 联盟商业模型的优点 - 联盟营销的运作原理 - 其他商业模型及定价策略 - 各种金融科技商业模型 - 剃须刀定价模型 - 众包商业模型 - Kickstarter - 云厨房商业模型 - 教育科技商业模型 - 特许经营商业模型 - KFC - 经纪商业模型 - Robinhood - 八爪鱼商业模型 - OYO - 点对点商业模型 - OLX 此课程将为您提供构建和优化商业模型所需的技能和知识，帮助您在创业的道路上取得成功。
31 Types of Startup business model course is specially designed by analyzing more than 500 Startup unicorns and big tech companies worldwide.This course is helpful for Entrepreneurs, Product Managers, Growth hackers, and Management students to build a business model framework for their business growth. We will be starting our journey with a basic definition and business model canvas and then switching gears to some advanced topics like network effect, hook and bait kind of business model. The last section of the module will further help you in understanding various strategies used by companies on a large scale.Section 1 Introduction to Business ModelWhat is a business modelBusiness Model innovationBusiness Plan Vs Business ModelTypes of startupSection 2 Business Model BasicsBusiness model definitionBusiness model canvasBusiness model innovationSection 3 Freemium and Subscription Business model Freemium Business Model - CanvaPro and Cons of Freemium Business ModelWhat is Subscription Business model - Netflix & ShopifyPro and Cons Business ModelCross-selling in Subscription Business ModelAssignmentFreeterprise Acquisition strategySection 4 Marketplace and Aggregator Business ModelWhat is Platform?Intro to Marketplace business model - AmazonHow to build a Marketplace business ModelIntroduction to Aggreggator business modelAggregator Vs Marketplace business modelAssignment - Platform Business ModelIntroduction to Network effect - UberTypes of Network effectNetwork effect and Business MoatSection 5 Various Software Business Models & Pricing StrategyIntroduction to Pay-as-you-go business model - AWSAmazon's AWS pay-as- you go pricingBenefits & Disadvantage of Pay-as-you goWhat is an API?Types of API licensing business model - StripeWhat is open source ?Types of open source business model - FirefoxWhat is blockchain technologyBlockchain business model - EthereumSection 6 Logistic Business ModelsD2C business Model - GymSharkClick to Brick Store - Warby ParkerOmnichannel business Success MetricsDropshipping business modelThird Party Logistic business modelWhat is Last mile deliveryQuick commerce - A new trend in the last mile deliverySection 7 Affiliate marketing business modelWhat is Affiliate marketing ?Benefits of affiliate business modelHow Affiliate marketing work under the hood?Other business model and Pricing StrategyTypes of Fintech Business ModelRazor blade pricing modelCrowd sourcing business model - KickstarterCloud kitchen business modelEdtech business model Franchises business model - KFCBrokerage business model - RobinhoodOctopus business model - OYOPeer to Peer business model - OLX
