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所在平台: Udemy |
课程主页: https://www.udemy.com/course/start-an-online-marketing-agency-business-plan-documents/
课程评论：没有评论
课程名称：创建数字营销机构 - 商业计划与文件 课程概述： 本课程并不教授在线营销的具体操作，而是提供了一整套创建在线营销机构所需的文件。学员需要自行学习或掌握在线营销技能，如SEO（搜索引擎优化）、SMM（社交媒体营销）等，或者将这些工作外包。课程内容涵盖如何在Fiverr和Upwork等平台上雇佣自由职业者，为不了解或不愿花时间去做的客户提供服务。 课程内容包括： 1. **完整的商业计划模板**：该文档涵盖目标、成功关键、获取客户的营销策略、如何使用自由职业者及外包工作等。课程讲解如何为具体公司定制商业计划。 2. **完整的财务模型**：包含一个18个标签的Excel工作簿，涉及创业成本、收入、支出、资产等，并配有课程讲解如何插入自己的数字，以便生成预算和财务预测。提供了示例数字以供参考。 3. **推介演示文稿**：模板幻灯片，能让学员向潜在客户专业展示在线营销机构。学员将学习如何为自己的公司定制，包含提供的服务并展示为何客户应选择他们的在线营销服务。 4. **SEO合同样本**：可以用来签约客户的SEO服务合同，课程逐页讲解合同内容，说明如何插入公司及客户的具体信息。 5. **SMM合同样本**：用于签约客户的SMM服务合同，课程同样逐页讲解合同细节。 6. **服务协议**：适用于签约PPC（按点击付费）、电子邮件营销等服务的广泛服务协议。 完成课程并定制文档后，学员将拥有一份专业的商业计划书、一份用于寻找客户的专业演示文稿，以及各种签约客户的文档，帮助他们顺利开展自己的在线营销机构。
This course does not teach you how to do online marketing. This course provides an extensive set of documents for starting an Online Marketing Agency. You will need to know or learn online marketing skills such as SEO, SMM etc. on your own, or outsource them. The documents and course cover how you can contract freelancers on sites such as Fiverr and Upwork to provide services to clients you may not know how to do, or do not want to spend the time doing. What you get in this course are: 1.) A full business plan template for an Online Marketing Agency. The document covers goals, keys to success, marketing strategies you can use to get clients, how to use freelancers and outsource work to them, and much more. The lectures show you how to customize the business plan for your specific company. 2.) A complete financial model. A 18 tab Excel workbook, that covers everything from start-up costs, income, expenses, assets, and more is included along with lectures on how to insert your own numbers so you can have a budget and financial projection for your company. Sample numbers are included to help you along the way. 3.) A Pitch Deck. A slide presentation template, that allows you to make a professional presentation of your online Marketing Agency to potential clients. You will learn how to customize this for your specific company, to include what services you want to offer and show clients why they should use you and your business for Online Marketing services. When complete you can use this to send out to bid on projects and make presentations. 4.) A sample SEO contract that you can use to sign clients up for SEO services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client. 5.) A sample SMM (Social Media Marketing) contract that you can use to sign clients up for SMM services. Lectures go through each page of the contract and explain where to insert specifics for your company and your client. 6.) A Service Agreement that you can use to sign up clients for services such as PPC (Pay per Click), Email marketing, etc. This is a services agreement that is broad in scope and can cover many services. When you finish the course and customize the documents, you will have a professional business plan that you can use for your company, a professional presentation you can use to solicit clients and documents to sign clients up for services.
