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所在平台: Udemy |
课程主页: https://www.udemy.com/course/stakeholders-analysis/
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课程名称：有效沟通技巧：利益相关者分析 概述：项目为何失败？根据项目管理协会（PMI）的数据，90%的项目失败归因于沟通不足。在本课程中，您将学习到成功项目所需的有效商业沟通技能。利益相关者管理是职业发展的重要技能之一。如果您无法说服经济买家和影响者相信您和您的团队能够顺利阅览他们的组织，您就无法进行内部或外部的销售。要使任何项目成功，必须有利益相关者参与战略。如果您无法管理利益相关者，就无法成为一名有效的项目经理。 所有变革管理工作，无论是内部的还是在客户现场的，都需要您能够销售您的想法。销售团队应该能够传达愿景，而您作为专业人士或主题专家则需要向“买家”展示如何实现这一愿景。您可能会遇到诸如“这项变革将如何影响我的员工？”、“实施将占用我员工多少时间？”或“我们如何说服[某个群体]这是一个好主意？”等问题。您必须能够清晰简洁地回答，而良好的利益相关者分析将帮助您在销售会议和与客户的工作中做到这一点。如果您的利益相关者参与技能不足，即使您侥幸得到销售机会，最终也会失败。 本课程专为经常与客户接触的技术人员和主题专家设计。参与者将学习到1) 强有力的利益相关者分析的逻辑和过程 2) 建立利益相关者参与的技巧 3) 一个利益相关者矩阵和一个针对高层管理演示的模板。
Communication 502: Understanding Stakeholder AnalysisWhy do projects fail? According to the Project Management Institute (PMI) 90% of the time it's due to poor communication. In this course, you'll learn the effective business communication skills needed for project success.Stakeholder management is one of the essential skills for career advancement. If you can't convince the buyers - both economic buyers and influencers - that you and your team can navigate through their organization, then you can't sell...either internally or externally. For any project to succeed, you MUST have a stakeholder engagement strategy. You can not be an effective project manager if you can't manage stakeholders.(And yes, you can self-report one PDU for your PMP® continuing education.)All change management efforts - both internal and at client sites - require you to sell your ideas. The sales staff should be able to communicate the vision of how things could be, but you - the specialist or subject matter expert - will show the "buyer" how to get there. Expect questions like "How will this change impact my people?" You'll hear, "How much of my people's time will this implementation take?" Or some form of, "How will we convince [insert group here] that this is a good idea?" You must answer clearly and concisely, and a good stakeholders analysis will help you do so, both in the sales meeting and during your work with your customer. If your stakeholder engagement skills are weak, you will fail even if you're lucky enough to get the sale.This course is designed for technical people and subject matter experts who are frequently in front of customers. Participants will learn 1) the logic and process for a robust stakeholders analysis 2) some tips to build stakeholder engagement, and 3) a stakeholder matrix and a template designed for presentations to senior management.
