|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/stakeholder-management-engagement/
课程评论：没有评论
**课程名称：** 利益相关者管理与沟通要点 (ESSENTIALS OF STAKEHOLDER MANAGEMENT & ENGAGEMENT) **课程概述：** 本课程旨在帮助学习者掌握管理和沟通项目中的利益相关者。利益相关者可以是推动项目顺利进行的关键力量，也可能成为阻碍项目进展的因素。因此，理解和管理他们的兴趣与期望至关重要。 **课程核心内容：** * **利益相关者分析：** 学习识别对项目感兴趣的个人、团体和机构。 * **关键人物识别：** 掌握识别对项目成功至关重要的“有待争取”的关键人物的技巧。 * **利益相关者方法的好处：** * 早期采纳有力利益相关者的意见，塑造项目方向。 * 获得有力利益相关者的支持，提高项目成功率。 * 通过早期和频繁沟通，确保利益相关者理解项目及其益处，从而获得积极支持。 * 预测利益相关者的反应，制定策略以赢得他们的支持。 * **利益相关者识别和理解：** 通过五个视频，详细讲解识别和理解利益相关者的步骤。 * **识别双赢结果：** 学习如何找到对各方都有利的解决方案。 * **利益相关者沟通计划制定：** 提供（Excel模板）指导，帮助制定有效的沟通计划。 * **利益相关者参与（Stakeholder Engagement）：** 探讨这一常被忽视但对资源有效利用至关重要的领域。 * **数据收集方法：** 介绍和评估收集利益相关者数据的各种方法（目的、优点和局限性）。 **课程形式：** 课程包含五个视频，提供Excel模板，并在完成所有单元并通过评估后颁发证书。
People can just as easily grease a project's wheels as stop it in its tracks.Stakeholder Analysis is about identifying all persons, groups and institutions who may have an interest in a project and taking steps to manage their interests and expectations so that the project runs as smoothly as possibleStakeholder Analysis is the technique used to identify the key people who have to be won overThe benefits of using a stakeholder-based approach are that:You can use the opinions of the most powerful stakeholders to shape your projects at an early stage - their support matters and their inputs can helpSupport from powerful stakeholders helps your project to be successfulBy communicating with stakeholders early and frequently, you can ensure that they fully understand what you are doing and understand the benefits of your project - this means they can support you actively when necessaryYou can anticipate what people's reaction to your project may be, and build into your plan the actions that will win people's supportIn five no-nonsense videos I will walk you through the steps of identifying and understanding your stakeholders, identifying win-win outcomes and developing a stakeholder communication plan. (A template in Excel is included.) We wrap up by exploring the topic of Stakeholder Engagement, an area rarely covered but essential to understand if we are to use our resources both efficiently and effectively.In the second part of the course, we look at the purpose, advantages and limitations of the various methods we can gather data on stakeholders. A certificate will be issued once all units are marked complete.
