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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sql-for-salesforce-marketing-cloud-ampscript-academy/
课程评论：没有评论
课程名称：针对非技术学生的简单 SQL for SFMC 课程 课程概述：欢迎参加简易 SQL for Salesforce Marketing Cloud (SFMC) 课程！本课程专为希望学习如何利用 SQL 创建目标受众、自动化流程和构建影响力旅程的非技术专业人士设计。无论您是 SQL 新手还是希望提升 SFMC 职位技能，本课程将带您学习基础知识及更深层的应用。 学习内容： 第一周：SQL 入门 您将从 SQL 的基础知识开始学习，包括结构、语法和 SFMC 中的数据扩展。掌握自动化工作室中的查询活动，创建 SQL 函数以简化工作流程，学习使用 CASE 语句进行条件逻辑并运用调试技术排查 SQL 问题。 第二周：受众创建 这一周，您将更深入地了解数据扩展，学习如何利用 SQL JOIN 和高级细分策略为活动创建目标受众。我们将讨论如何使用 EXISTS 和 NOT EXISTS 运算符，并根据关键数据点构建有效查询以细分受众。 第三周：报告 在本周，您将学习如何在 SFMC 中利用数据视图增强受众细分，并使用 SQL 聚合函数进行数据分析。您还将发现如何创建自定义报表，使用临时数据扩展进行高效数据处理，确保报表准确且具有可操作性。 第四周：自动化构建 在最后一周，您将应用所学知识，设计并自动化自动化工作室和旅程构建器中的工作流程。创建实际场景中的旅程，如活动推广、欢迎旅程、再激活活动和周年庆祝旅程，确保能够在 SFMC 中实施端到端的自动化。 额外技能： 学习如何使用 SQL 创建自定义字段，以简化 AMPscript 动态内容和邮件、短信及旅程决策分割的个性化。 实践项目： 参与“与我一起构建”项目，展示如何在自动化工作室和旅程构建器中应用 SQL。您将有机会进行实操项目，涵盖构建和自动化目标受众、创建自定义报表以及开发端到端自动化旅程。 课程结束后，您将能够： - 创建 SQL 查询以细分和定位电子邮件及 SMS 活动受众。 - 掌握使用 SQL 在 SFMC 中构建和自动化旅程的技能。 - 在自动化工作室中运用 SQL 简化您的活动和报告流程。 - 理解如何分析和报告您的活动数据，以做出基于数据的明智决策。 本课程专为寻求扩展 SFMC 能力的初学者和非技术专业人士量身定制。今天就开始，借助简单 SQL for SFMC，将您的职业生涯提升到新的高度！
Welcome to Simple SQL for Salesforce Marketing Cloud (SFMC)! This course is designed for non-technical professionals who want to learn how to utilize SQL to create targeted audiences, automate processes, and build impactful journeys in SFMC. Whether you're new to SQL or looking to upskill for your SFMC role, this course will take you through the essentials and beyond.What You'll Learn:Week 1: Introduction to SQLYou'll start with the basics of SQL, including structure, syntax, and data extensions in SFMC. You'll learn how to master query activities in Automation Studio, and create SQL functions to streamline your work. You'll also learn how to use CASE statements for conditional logic and troubleshoot SQL issues with debugging techniques.Week 2: Audience CreationIn this week, you'll dive deeper into Data Extensions and learn how to create targeted audiences for your campaigns using SQL JOINs, and advanced segmentation strategies. We'll cover how to use the EXISTS and NOT EXISTS operators and build effective queries to segment your audience based on key data points.Week 3: ReportingHere, you'll learn how to use Data Views in SFMC to enhance audience segmentation and perform data analysis using SQL Aggregate Functions. You'll also discover how to create custom reports and use Staging Data Extensions for efficient data processing, ensuring your reports are accurate and actionable.Week 4: Automation BuildIn the final week, you'll apply everything you've learned to design and automate workflows in Automation Studio and Journey Builder. You'll create real-world journeys, such as event promotions, welcome journeys, reactivation campaigns, and anniversary journeys, ensuring you can implement end-to-end automation in SFMC.Additional Skills:Learn how to create custom fields using SQL to simplify AMPscript dynamic content and personalization for emails, SMS, and Journey Builder decision splits.Practical Projects:Work on Build-With-Me Projects that demonstrate how to apply SQL in Automation Studio and Journey Builder.You'll have hands-on projects that cover building and automating targeted audiences, creating custom reports, and developing end-to-end automated journeys.By the end of this course:You'll be able to create SQL queries to segment and target audiences for email and SMS campaigns.You'll have the skills to build and automate journeys in SFMC using SQL.You'll be ready to use SQL in Automation Studio to streamline your campaigns and reporting processes.You'll understand how to analyze and report on your campaign data to make informed, data-driven decisions.This course is tailored to beginners and non-technical professionals looking to expand their SFMC capabilities. Start today and take your career to the next level with Simple SQL for SFMC!
