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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sql-for-marketing-analysis/
课程评论：没有评论
课程名称：市场营销、数字和网络分析的SQL基础 课程概述：在如今的市场营销中，数据是有效运营营销活动的基本要求。掌握大数据的应用首先要理解数据和SQL的基础知识。本课程专为数字营销分析师或网络分析师设计，教授所需的SQL技能。如果您已经熟悉SQL，可以选择跳过本课程。课程专注于简洁易懂的内容，旨在几小时内让学员做好准备，而不是耗费数天时间。对于需要额外帮助的学员，欢迎随时联系我。市场营销人员和平分析师通常依赖工具或IT部门来提取数据，但由于IT部门有其他优先事项，市场分析师往往需要掌握SQL，以免过于依赖IT。本课程适合希望运用SQL进行市场分析的营销人员。如果您正在争取市场分析师职位，那么本课程必不可少，它将使您的简历更加出色，使您比其他候选人更具竞争力。随着技术和数据处理能力的提升，您将更具优势。本课程使用MYSQL展示SQL的基本用法，但所学的知识和语法适用于其他数据库，如Microsoft SQL Server和Oracle。无论您是从事网络分析、数字分析还是市场分析，本课程都将使您在相关职位的竞争中脱颖而出。 授课教师简介：我在数字营销和分析领域拥有超过15年的经验，曾为来自不同背景的人士提供培训，将他们转变为高效的数字营销人员和分析师。我掌握商业技术与市场营销的双重知识，与许多公司的分析技术密切合作，帮助它们做出数据驱动的营销决策。我曾与微软、星巴克、华尔街日报、ESPN及T-Mobile等公司合作，并为全球的学生开发多种课程。我是加拿大不列颠哥伦比亚大学、美国华盛顿大学和贝尔维尤学院的在线讲师，同时担任数字分析协会的讲师。我拥有工程学位和MBA学位。
Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL. If you are already familiar with SQL then you can skip this course. This course teaches you all the SQL you need as a Digital Marketing Analyst or a Web Analyst. This course won't go into advanced level SQL concepts as that is not required to your job as as a Digital Marketing Analyst/Web Analyst. I strongly believe in short and simple courses that can get you ready in few hours as opposed to days.However, if you ever get stuck or need something that I don't cover in this course then feel free to reach out to me. Marketers and Marketing Analysts generally depend on the tools or IT department to help them pull the data for marketing purposes. IT leaves you hanging because they have other priorities as a results Marketing Analysts have to know how write SQL on their own so that they are not dependent on IT. This course is for those marketers who would like to know how to use SQL to conduct their marketing analysis. If you are trying for a job as a Marketing Analysts then this course is a must for you. This will help your resume shine and put you ahead of other similar candidates. The more you can handle technology and data these days the better it differentiates you from the rest of the pack. The course uses MYSQL to show how SQL works but all the leanings and syntax are applicable to other databases such Microsoft SQL Server and Oracle as well. This course is a must have for Web Analytics, Digital Analytics and Marketing Analytics. This course will put you way ahead of other folks doing or seeking similar jobs. I have used the same course to train members of my team so you can be assured that this is tried and tested curriculum. Why you should learn from me? I have been in Digital Marketing and Analytics for over 15 years. I have trained people from diverse backgrounds and have converted them into high performing Digital Marketers and Analysts. I understand both the technology and marketing side of business. I have dealt with many analytics technologies way before Google Tag manager existed and know the inner working of Digital Analytics. I have extensively worked with companies like Microsoft, Starbucks, Wall Street Journal, ESPN, T-Mobile to name few and helped them Data Driven Marketing Decisions. In addition, I have developed various course and taught students from all over the world. I am online instructor for University of British Columbia (Canada), University of Washington (USA), Bellevue College (USA) and Digital Analytics Association. I have an engineering degrees and an MBA.
