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所在平台: Udemy |
课程主页: https://www.udemy.com/course/sports-leadership-and-management/
课程评论：没有评论
课程名称：体育领导与管理 课程概述：加入全球成千上万的学生，参加Udemy上最全面的体育收入策略与分析课程！本课程通过每一集提供有价值的信息和清晰的解释，使您能够轻松理解体育收入策略与分析的结构，同时学习如何在这个迷人的领域迈出第一步。本课程将涵盖以下内容： - 体育领导概述 - 全方位管理 - 危机管理 - 社交与网络建设 无论您是体育管理方面的初学者还是经验丰富的专业人士，我们相信您都将从本课程中获得有益的学习。当您完成本课程后，您将能够： - 从整体上看待体育商业 - 了解全球体育市场概览 - 理解体育商业生态系统的运作 - 熟悉关键绩效指标，以更好地评估商业表现 讲师介绍：尼尔·皮尔森（Mr. Neal Pilson）是Pilson Communications, Inc.的创始人和总裁，专注于体育电视、媒体与市场营销的咨询公司。皮尔森曾为多个知名客户提供服务，包括竞技足球联盟、纳斯卡赛车、肯塔基德比、玫瑰碗和世界扑克系列赛等。他曾两次担任CBS体育的总裁，以协商所有主要体育项目的巨额电视广播合同而闻名。在1976年加入CBS之前，他曾在纽约的私人律师事务所和Metromedia、William Morris Agency任职。1994年，国际奥委会授予他奥林匹克勋章，这是国际奥委会授予的最高荣誉。 课程福利： - 终身访问课程 - 快速友好的问答支持 - 未来的MatchPoint Lab体育商业课程的免费学习机会 通过本课程，您将获得提升体育管理能力的知识和技能。
Join thousands of students worldwide in the most comprehensive Sports Revenue Strategies and Analytics course on Udemy!With valuable information and clear explanations in every episode, you'll easily be able to picture the structure of Sports Revenue Strategies and Analytics , as well as learning how to take your first step in this fascinating field. We will cover:· Sports leadership overview· All-round management · Crisis management · Social & NetworkingWhether you're a beginner or an experienced professional in sports management, we believe you will all have helpful learnings from this course. When you finish this course, you'll be able to:· Look at sports business as a holistic entity· Get An overview of the global sports market· Understand How sports business ecosystem works· Familiar with Key performance indicators to better understand how to evaluate the businessMr. Neal PilsonNeal Pilson is founder and president of Pilson Communications, Inc., a consulting company specializing in sports television, media and marketing. PIC clients have included the Arena Football League, NASCAR, the Kentucky Derby, the Rose Bowl, the World Series of Poker as well as the IOC.Neal served two terms as president of CBS Sports (1981-1983 and 1986-1995) and is known for negotiating huge television broadcast contracts for all of CBS's major sports franchises including MLB, NASCAR, NCAA, NFL and PGA.Prior to joining CBS in 1976 as Director of Business Affairs, he was in private law practice in New York and was an executive at Metromedia, Inc. and the William Morris Agency, Inc. In 1994 the IOC awarded Pilson with the Olympic Order, the highest honor given by the IOC.You'll also get:✔️ Lifetime access to the course✔️ Fast and friendly support in the Q & A section✔️ Opportunity to enjoy free future MatchPoint Lab sport business courses
