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所在平台: Udemy |
课程主页: https://www.udemy.com/course/specialist-certificate-in-behavioral-economics/
课程评论：没有评论
**Coursera 行为经济学专业证书课程概述** 本课程旨在为您提供高级心理学的基础知识，并重点关注其在商业领域的应用，包括人类决策、谈判、市场营销和消费者行为。您将学习如何设计并严格测试“选择架构”，从而帮助管理者做出更明智的决策，为客户创造更大价值，并提升企业的业务成果。 **课程核心内容：** * **理解决策原理：** 解释并阐释决策过程中隐藏的心理学原理，并将“助推”（nudge）方法与其他行为改变方法进行比较。 * **实验设计与分析：** 学习如何批判性地评估、设计和解读实验结果，掌握实证研究的方法。 * **设计“助推”与决策工具：** 掌握如何设计“助推”策略和决策工具，以帮助人们做出更好的选择。 **课程特色：** * **实践导向：** 通过动手实践，深入理解行为经济学的核心方法，并学会如何通过精心设计的环境来“助推”选择。 * **提升技能：** 课程旨在提升您的分析能力和决策能力，并帮助您将行为经济学原理应用于组织面临的紧迫挑战。 * **权威认证：** 课程获得以下机构认证： * 英国全科医疗针灸学会（CMA UK） * 英国国际整体医学执业医师协会（IPHM UK） * 英国继续职业发展认证服务（CPD UK） * **多重证书：** 完成课程可获得Udemy证书。如需Psyrec Academy认证电子证书，需额外支付18美元。 **如何获取Psyrec Academy电子证书：** 1. 完成Udemy课程并获得Udemy证书。 2. 发送邮件至 michael@psyrecacademy.org 索取电子证书发票，支付18美元。 3. 将付款证明和Udemy证书截图发送至 michael@psyrecacademy.org，并提供您希望在电子证书上显示的姓名。 4. 电子证书将在15个工作日内通过电子邮件发送。 本课程将帮助您深入了解人类行为的细微之处，并为您提供在商业世界中应用行为经济学知识的实用技能。
Our Specialist Certificate in Behavioral Economics program provides students with a foundation in advanced psychology focused on business applications such as human decision-making, negotiation, marketing, and consumer behavior.In this program, you will learn how to design and rigorously test a "choice architecture" that can help your managers make better decisions, create greater value for your customers, and improve business outcomes for your company. The program is structured to improve your analytical and decision-making skills and help you bring the principles of behavioral economics to your organization's most pressing challenges.Through this course, you will also learn builds on much of the fascinating work in the area of behavioral economics and allows learners to develop a hands-on approach by understanding its methods and more importantly, how it can be harnessed by suitably designing contexts to "nudge" choice.In eight modules, learners will be able to a) explain and interpret the principles underlying decision-making and compare the nudging approach to other methods of behavior change, b) learn how to critique, design and interpret the results of experiments; and c) design nudges and decision-tools to help people make better decisions.This course is accredited and certified by:1. Complimentary Medical Association UK (CMA UK).2. International Practitioner of Holistic Medicine (IPHM UK)3. Continuing Professional Development Certification Service UK (CPD UK).Udemy Certificate and PSYREC Academy's E-CertificatesThis course will award the Udemy Certificate. To gain the Psyrec Academy certified e-certificate, there will be an additional USD18 e-certificate fee.To gain this e-certificate, please do the following:1. Complete the Udemy course and gain the Udemy certificate.2. Make payment of USD18 to us by emailing us at michael@psyrecacademy.org to request for the e-certificate invoice.3. Screenshot payment proof and also the Udemy certificate, and email us the documentation to michael@psyrecacademy.org with your preferred name to be reflected in the e-certificate.4. Allow 15 working days for the e-certificate to be emailed to you.
