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所在平台: Udemy |
课程主页: https://www.udemy.com/course/speaking-of-strategy-what-is-strategy/
课程评论：没有评论
**课程名称：** Speaking of Strategy: What is Strategy? (策略对话：何为策略？) **课程概述：** 本课程是“Speaking of Strategy”系列课程的第一门，也是基础性课程。它旨在纠正人们对策略静态、一年一次的误解，强调策略应是一个持续的对话过程。作为领导者，我们需要随时准备好参与这种对话，以做出更明智的决策。“Speaking of Strategy”提供了一个完整的系统来支持和指导这些对话。 该系统围绕一个实用的策略定义和一套核心策略分析框架构建，该框架包含七个要素： 1. **策略的定义 (What is strategy?)** 2. **目的 (Purpose)** 3. **外部因素 (External factors)** 4. **内部因素 (Internal factors)** 5. **核心策略 (Core strategy)** 6. **绩效 (Performance)** 7. **策略叙事 (Strategy narrative)** 本课程“何为策略？”是该系列的第一门，专注于打下坚实的基础。 **学习目标：** 1. **回顾策略的起源及其演变：** 从军事、政治到组织管理，了解策略是如何发展至今的。 2. **调研当前对策略的解读和定义：** 识别策略定义中的常见主题和共识。 3. **构建我们自己的工作策略定义：** 学习如何形成一个适合自身需求的策略理解。 4. **描述核心策略框架的七个要素：** 了解用于创建、分析和沟通策略的完整框架。 5. **阐明我们的方法论：** 通过分析“非策略”的例子（如隐喻、计划和模型），来清晰化我们的策略思维方式。 **适合对象：** 如果您负责或参与组织的策略制定，本课程将为您提供一个清晰的路线图，帮助您在策略过程中始终了解自己的位置。如果您希望提升“策略对话”的能力，本课程是绝佳的选择！
Strategy is a not a static plan or something you do once a year at a two-day retreat. It is a continuous conversation, and one that we as leaders need to be prepared to have every day to make better decisions. Speaking of Strategy is a complete system to support and guide those conversations. The system is built around a practical definition of strategy and a supporting framework for analysis, the core strategy framework, with seven elements:What is strategy?PurposeExternal factorsInternal factorsCore strategyPerformanceStrategy narrativeEach of the seven elements has its own course. What is Strategy? is the first and foundational course in the Speaking of Strategy series. It has five learning objectives:Review the origins of strategy and its evolution over time from military to political to organizational.Survey the current interpretations and definitions of strategy to identify common themes.Construct our own working definition of strategy.Describe the seven elements of the core strategy framework for creating, analyzing, and communicating strategy.Clarify our methodology by discussing examples of "not strategy," including metaphors, plans, and models.If you own or contribute to strategy for your organization, this course will give you a roadmap so you always know exactly where you are in the strategy process. Want to get better at speaking of strategy? This is the way!
