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所在平台: Udemy |
课程主页: https://www.udemy.com/course/solving-critical-business-challenges-with-sales-tools/
课程评论：没有评论
课程名称：用销售工具解决关键商业挑战 课程概述： 《用销售工具解决关键商业挑战》旨在帮助商业专业人士在其组织内产生积极影响，通过购买和部署销售工具推动销售团队及整个公司的实质性改善。该课程采用互动和参与式的方式，适合所有处于销售工具旅程不同阶段的组织，无论是刚意识到需要解决销售或商业挑战，还是已经部署了销售工具但在用户采纳方面遇到困难。 在当前的销售工具市场中，面临许多关键考量和步骤，购买新技术以支持销售时常被忽视。由于市场竞争激烈，供应商声称能够解决销售组织最关键挑战，但缺乏明确差异化，使得购置决策变得困难。这可能导致由于低用户采纳率或领导支持不足而未能实现销售工具预期价值，甚至错误购买工具，从而损害内部信誉和信任。 本课程将教您如何采取措施，在销售工具部署后调整和改善关键因素，或在启动之前制定合适的战略来应对相关挑战。 您将学习到以下内容： 1. 了解当前销售工具市场形势 2. 确定组织是否准备好进行销售工具投资 3. 识别销售工具旨在解决的关键销售和商业挑战 4. 优先考虑您的挑战和期望结果，以选取合适的销售工具 5. 获取跨部门支持，推动对当前挑战的解决 6. 确定适用的关键绩效指标(KPI)，确保投资回报率(ROI) 7. 研究、接触、选择并采购与期望结果相符的销售工具 8. 按照经过验证的变更管理最佳实践部署销售工具 在整个课程中，您将通过7个可立即应用的活动，将所学知识应用于销售工具采购过程，从发现到部署及之后的运用。
Solving Critical Business Challenges with Sales Tools was developed for the business professional who is looking to make a positive impact within their organization and drive material improvements across their sales teams and the company as a whole through the purchase and deployment of Sales Tools.This is an engaging and interactive course that will support you and your organization no matter where you are in your Sales Tool journey, whether currently realizing you have sales and/or business challenges that need to be solved or you have already deployed a Sales Tool and are struggling with adoption.Regardless of your company's size, when it comes to purchasing new technology to support sales, too often there are critical considerations that are not addressed and steps that are not taken to ensure a sales tool can truly solve an organization's business challenges. With an already crowded Sales Tool market, an overwhelming number of claims by suppliers that they can address sales organizations' most critical challenges, and at times a lack of differentiation by many suppliers, it's no wonder why it's difficult to make a sound buying decision. This can lead to a lack of realized value from the purchase of the Sales Tool due to low end-user adoption or leadership support, the purchase of the wrong Sales Tool, and negatively impacted internal credibility and trust within the organization.But there are measures that can be taken to pivot and improve key levers after the deployment of a Sales Tool or start with a sound strategy before you begin to address sales and/or business challenges with a potential purchase of a Sales Tool.During this course, you will learn:Survey the current Sales Tool landscapeDetermine if your organization is adequately prepared to make a Sales Tool investmentKey sales and business challenges that Sales Tools aim to solvePrioritize your challenges and desired outcomes in order to pursue the appropriate Sales Tool for your organizationGain cross-functional buy-in and drive alignment to support efforts to solve current challenges with a Sales ToolDefine applicable KPIs (Key Performance Indicators) to ensure the ROI (Return on Investment) when purchasing a Sales ToolResearch, engage, select, and procure the right Sales Tool that aligns to your desired outcomesDeploy your Sales Tool following proven change management process best practicesThroughout the course, you will apply your knowledge through 7 activities that can be immediately applied to the process you have undertaken to procure a Sales Tool from discovery to deployment and beyond.
