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所在平台: Udemy |
课程主页: https://www.udemy.com/course/solve-cases-questions-from-kotlers-marketing-management/
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课程名称：科特勒战略市场管理案例分析 课程概述： 想要比仅仅阅读科特勒的《市场管理》更深入地了解市场管理吗？您希望在市场相关的考试、面试和实际情况中表现出色吗？这个Udemy课程将为您提供解决方案。本课程不仅在9小时内快速回顾所有市场概念，还深入讲解第16版中的所有案例和第14版中的问题。您可以预览很多讲座，亲自查看内容，任何时候都能在学习过程中解决疑惑。此外，课程享有Udemy提供的30天退款保证。 讲师分享个人经历：我在1979-81年期间，曾在印度管理学院班加罗尔攻读MBA时，开始接触科特勒的《市场管理》，自那以来，我参考了这本书超过一百次。现今一个显著的缺失是，学生们无法确认自己是否正确解答了章节末尾的案例和问题。这个课程旨在填补这一空白，为您提供一个框架，方便您了解如何正确解答这些问题和案例，讲师在联利和强生等公司拥有40年以上的专业经验。 学生反馈： 许多学员反映该课程非常有帮助，填补了科特勒《市场管理》中案例答案的空白，内容更新且富有实用价值，易于学习，并提供清晰的科特勒市场概念解释。这些学生普遍认为这是一门值得推荐的课程，适合快速了解科特勒的最新市场管理知识。 本课程为您提供了一个复习资源，您可以在需要时随时回顾各章节的概念。如果您喜欢课程内容，请注册并享受更深入的市场管理学习体验。如果对内容不满意，也欢迎您反馈以便我们进行改进。请记得本课程享有Udemy的30天退款保证。
Want to learn Marketing Management much better than just reading Kotler's Marketing Management? Want to really do well in your marketing exams, interviews and real life situations?Look at this Udemy course only where you canNot only recap all the marketing concepts quickly in 9 hours but alsoLearn them in depth by knowing the solutions to all the cases in 16th edition and questions in 14th editionPreview many lectures to see the content for yourselfClear your doubts on this topic any time while doing the courseGet Udemy's 30 days Money Back GuaranteeI also started my marketing journey in life by reading Kotler's Marketing Management when I was doing my MBA from Indian Institute of Management, Bangalore in 1979-81. I must have referred it over one hundred times since then. One of gaps which exists even today is that there is no way to know whether you have solved the cases right or given the right answer to the questions he has asked at the end of each chapter.This course is about filling that gap and giving a frame of reference which, you can use to know one of the right answers to those questions and cases from a marketing professional with over 40 years' experience in companies like Unilever and Johnson & JohnsonYou can also use it as document to recap concepts of any of the chapter whenever needed.Look at what are students like you saying about this course"Great course. Fulfills a gap of the solutions to the cases given in Kotler's Marketing Management.""Great course. Latest marketing knowledge with all the answers to Kotler's cases!""Great examples in the assignments, the units are divided well, and easy to study""Really clear explanation of Kotler's latest marketing concepts. Enjoyed the practical aspect of cases discussed. Highly recommended to apply the knowledge gained here in real life.""I found this course useful for a quick snapshot of Marketing management book of Kotler. Specially 16th edition is covered""good for the business person for getting new idea""I am very happy"Preview for yourself many lectures covering each section. If you like the content, enroll for the course, enjoy and learn a lot more about Marketing Management by doing the cases and questions given in Kotler's Marketing Management and checking against this Frame of Reference! If do not like the content, please message about how can we modify it to meet your expectations.Please remember that this course comes with Udemy's 30 days Money Back Guarantee.
