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所在平台: Udemy |
课程主页: https://www.udemy.com/course/socialmedia-roi-goals-budget-course/
课程评论：没有评论
课程名称：社交媒体投资回报率（ROI）、目标设定与预算课程 课程概述： 你知道吗？有90%的社交媒体营销人员无法自信地衡量投资回报率（ROI），而60%的人会主动避免与上司和同事讨论ROI。这些统计数据表明，大多数社交媒体营销人员对投资回报率和其他重要技能感到怀疑。如果你曾经在讨论社交媒体预算的会议上感到非常不安，或因为不确定社交媒体目标而拖延制定策略，甚至在展示你最新活动的结果时考虑请病假，那么你可能患上了社交媒体支出恐惧症。这是一种对社交媒体中涉及技术、数字和财务的内容产生的非理性恐惧。 我是Dasia，本课程的创作者，也是Critical Social的创始人。作为一名社交媒体策略师，我最初是一名乐观的文案撰稿人，我选择这个行业是因为它充满乐趣和创意。然而，现实是，社交媒体营销中有很多地方是以数字为主的，硬性数据的重要性超过了大创意。实际上，你需要掌握强大的社交媒体支出技能，才能发挥创意概念的真正能力。而且，你完全可以学习到三项必要的社交媒体支出技能，从而推动你的职业生涯： 1. 计算社交媒体ROI 2. 社交媒体预算编制 3. 设定社交媒体目标 你不必再遭受社交媒体支出恐惧症了，这里有解决方案！你完全可以成为10%能够轻松衡量投资回报率的营销人员，勇敢展示你工作的价值，凭借清晰易懂的统计数据赢得上司、客户和同事的认可。你可以自信地讨论目标和预算，明白数字支持着你！ 我深知我的帮助是有效的，因为我已经帮助了很多像你一样的营销人员。许多参与者表示，Dasia在工作中的战略元素上引导非常生动有趣；她的热情使得社交媒体营销变得不可或缺。掌握社交媒体支出数字后，你不仅会感到安心，同时也会表现得更出色。 这三项技能相辅相成，能显著提升你的职业生涯。每个机构、企业和品牌都希望他们的社交媒体工作能转化为利润。如果你能够持续、可靠地创造出色的成果，那么你在公司和求职市场中的价值将会大幅提升。 如果你希望获得加薪、晋升或找到一份更好的工作，那这个课程就是为你准备的。
DID YOU KNOW.90% of social media marketers can't confidently measure ROI?And 60% of them will actively avoid talking about ROI with their bosses and colleagues?Sound familiar?These stats mean that MOST Social Media Marketers feel doubtful about ROI and other essential skills.So if you've ever…Absolutely dreaded a meeting discussing social media budgetsProcrastinated starting your strategy because you're unsure what your social media goals should beThought about calling in sick when it's time to present the results of your latest campaignThen you might have…Social Media Spending-Phobia: the irrational fear of anything to do with the technical, numbers-oriented, money-focused side of social media.Hey, I get it.I'm Dasia, the creator of this course and the Founder of Critical Social.And as a social media strategist who started off as a bright-eyed, hopelessly optimistic copywriter, I also got into social because it's a fun and creative field.But the truth is…There's a LOT of social media marketing where numbers rule, and hard facts matter more than big ideas.In fact, you NEED strong Social Media Spending skills to unlock the true power behind your creative concepts!And yes, you CAN learn the three Social Media Spending skills you need to skyrocket your career...Calculating Social Media ROIBudgeting For SocialSetting Social Media GoalsYou don't need to suffer from Social Media Spending Phobia anymore, there IS a cure! YES, YOU CAN be in the top 10% of marketers who can clearly measure their ROI without breaking a sweat. YES, YOU CAN bravely showcase the value of your work to your boss, your clients, and your colleagues - with clear statistics they can understand. YES, YOU CAN discuss goals and budgets with straight-backed confidence, knowing that the numbers are on your side!I know I can help you, because I've done it before.For the past THREE YEARS, I've been training marketers just like you!"Dasia is really interesting, freaking smart and engaging. I can't believe I'm excited about doing actual work!" - Kiera Millar, Digital Marketing Manager"Dasia makes working through the strategic elements of your brand a mentally stimulating joy. I learnt so much about my own brand!" - Tshego Senne, Founder Mbongo Media"Dasia not only strives for perfection, she also inspires others to do the same. Her passion for social has made her indispensable." - Rego Mamogale, Digital MarketerFACT: When you know the Social Media Spending numbers are on your side… you won't just FEEL better, you'll DO better.Your ROI calculation skills let you see the real value of every campaign, and every month of content, showing which tactics are the most profitable, so you can replicate success over and over again.Suddenly, your clear goal-setting skills make every creative decision ten times easier to make.Your budgeting skills help you feel calm and in control, as money works for you to create amazing social media successes.And these three skills TOGETHER are a POWERFUL CAREER-BOOSTER!After all, every agency, business and brand wants their social media efforts to translate into profit!And if you can reliably, calmly, consistently create brilliant results with your Social Media Spending skills, you're suddenly super valuable in your company, and in the job market!So if you wouldn't mind a raise, a promotion or a sweet new job (corner office, anyone?) then this course is for YOU.
