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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-selling/
课程评论：没有评论
课程名称：通过社交销售增加销售额 课程概述： 本课程旨在帮助那些理解销售方法但尚未掌握社交销售的人，尤其是对于如何利用社交媒体开发业务线索并引导销售对话有疑虑的学员。在当今的在线环境中，掌握社交销售的艺术对于影响力和增加销售至关重要。课程涵盖社交销售的力量，强调将社交媒体融入现有销售流程的重要性，与电话、电子邮件和面对面会议相结合。课程将教授现代关系建立技巧，以促进销售，并提供知识、工具和技巧，帮助学员有效利用社交媒体进行连接、互动、教育，提高销售机会。 学习内容： 该课程由讲师Janice B Gordon设计，基于她的“扩大销售”框架，包含“7个社交销售成功的关键战略”。学员将掌握以下七个关键目标： 1. 确定最有价值的客户。 2. 通过社交媒体深入了解受众。 3. 为销售定义和优化个人资料。 4. 用个性与潜在客户互动和连接。 5. 通过教育性内容提高可见度。 6. 将社交对话转化为销售机会。 7. 制定社交销售客户增长计划。 通过一系列简短的视频讲座和练习，学员将学习： - 销售和销售方式的变化。 - 社交销售作为现代销售工具的重要性。 - 社交销售的定义及其必要技能。 - 创建个人品牌和资料页面以产生线索。 - 优化个人资料以促进销售。 - 如何培育网络、创造销售性的内容、利用社交工具，以及将社交互动转化为销售收入。 - 如何通过社交媒体更好地理解受众。 - 如何以个性化方式互动和连接。 - 如何通过引人入胜的内容创造可见度。 - 如何将社交对话转化成销售机会。 - 如何制定社交销售客户增长计划。 适合人群： 本课程不仅适用于所有级别的销售专业人士，尤其适合：企业主、创始人、所有销售专业人士及销售领导者、企业家，以及职业发展者。
About The Course Do you understand sales methodology but have not yet mastered social selling? Do you feel as if you're not getting the crucial results from social media that lead to sales conversations? Are you ready to learn how to use social media to develop business leads into sales conversations? Then this Social Selling course is for you. In an online world, you must master the art of social selling if you want to influence online and generate more sales. This course covers the power of social selling, including the importance of integrating social into your current sales process so that you can use it alongside the phone, email and face-to-face meetings. This practical programme introduces you to modern relationship-building techniques which have the aim of leading to sales. We'll equip you with the knowledge, tools, and techniques to generate excellent results by leveraging social media to connect, engage, educate, and develop sales opportunities. What You Will Learn This course has been specifically designed to take your instructor Janice B Gordon's robust 'Scale Your Sales' framework entitled '7 Essential Strategies to Social Selling Your Way to Success'. The intention is to supercharge your social engagement, offer relevant value and open targeted sales conversations. The course will help you master 7 key objectives:Identify who your most valued customers areUnderstand your audience better through socialDefine and optimise your personal profile for salesEngage and connect your prospects with personalityCreate visibility through content that educates ideal and key customersTurn social conversations into sales opportunitiesCreate your social selling customer growth planThrough a series of short video lectures and exercises you will learn:What has changed in sales and selling? Why social selling is an essential modern sales tool to scale your salesWhat social selling is and is not! The essential skills needed for social selling successHow to create a personal brand and profile page that helps generate leads and start conversations. How to define and optimise your personal profile for salesHow to nurture your network for prospects, create engaging content that sells, use social tools for your best advantage, and, most importantly, turn social interaction into pipeline and sales revenue!How to understand your audience better through socialHow to engage and connect with 'personality'How to create visibility through content that engages and educatesHow to turn social conversations into sales opportunitiesHow to create a social selling customer growth planWho Is This Course For?While it can benefit sales professionals at all levels, it especially suits: Business owners, Founders, all Sales Professionals and Sales leaders, all Entrepreneurs and, career builders.
