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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-prospecting-blueprint-b2b-social-selling-system/
课程评论：没有评论
**Coursera 课程≪社交潜在客户蓝图 - B2B 社交销售系统≫ 内容摘要** 本课程 <<社交潜在客户蓝图 - B2B 社交销售系统>> 是一套循序渐进的视频课程，专为 B2B 企业家、小型企业主和销售专业人士设计。课程旨在帮助学员有效利用社交媒体，发现、定位、互动并与关键利益相关者建立联系，从而开拓新业务或拓展现有业务。 **核心内容：** * **社交媒体的优势：** 课程强调社交媒体是收集关键信息（如决策者信息）、了解目标客户并进行有效引荐的理想平台，能够有效取代传统的冷呼叫，并以更高价值的定位开启合作关系。 * **克服传统挑战：** 本课程将解决学员在使用社交媒体时面临的常见问题，包括时间限制、内容创作难题以及缺乏策略等。 * **聚焦高效策略：** 学员将获得一套“蓝图”，使他们的社交媒体潜在客户开发工作变得快速、有效、专注且可重复，从而带来新的潜在客户、销售线索和商机。 * **实践导向：** 该培训材料已在团队辅导中取得优异成果。课程总时长超过 8 小时，以不超过 20 分钟的视频教程形式呈现，每个章节后均附有可下载的 PDF 文件，包含实际操作步骤和练习。 * **完成周期：** 预计完成课程需要 4 至 6 周。 **总体而言，本课程将武装学员一套完整的 B2B 社交销售系统，使他们能够更自信、更有效地利用社交媒体实现业务增长。**
The Social Prospecting Blueprint is a step-by-step video course that allows B2B entrepreneurs, small business owners and sales professionals to utilize social media to effectively find, target, interact and build relationships with the key stakeholders that they need to be in touch with in order to generate new business or grow existing business. Social media provides the perfect ground for collecting the intelligence necessary to find the find the decision-makers, learn about them and create an introduction that effectively kills cold calling and allows you to position yourself at a higher perceived value, since you're beginning on a relationship basis. This course overcomes the traditional challenges faced with social media, namely time constraints, challenges with content and lack of strategy. Armed with this blueprint, your efforts will be quick, effective, focused and repeatable in generating new prospects, leads and business via social media. This training material has been used in group coaching settings with outstanding results to show for and should take approximately 4 to 6 weeks to complete. The course is comprised of video tutorials (over 8 hours of total instruction, with each video no more than 20 minutes in length) and each course section is capped off with an actionable downloadable PDF that will contain action steps or exercises to put what was taught into practice.
