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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-network-threats-and-risks/
课程评论：没有评论
**课程概览：社交媒体安全与情报** 本课程旨在帮助您深入理解社交网络的本质、创建动机以及它们如何精准定位用户并制造用户粘性。您将学习如何在享受社交媒体便利的同时，识别并抵制其产生的负面情绪和网络暴力，从而减轻由此可能引发的抑郁情绪。 **核心内容涵盖：** * **社交网络的构建原理：** 了解社交网络的底层逻辑和运作模式。 * **社交网络的精准定位策略：** 揭示社交媒体如何针对不同群体，并为广告商建立目标受众。 * **广告系统的运作机制：** 分析广告商如何利用跨平台数据收集技术，实现对用户的精准投放。 * **数据采集与用户画像：** 探讨应用程序如何收集手机和电脑上的用户行为数据，以优化定向广告服务。 * **虚假信息与舆论引导：** 分析假新闻、宣传以及利益团体如何利用社交媒体传播不实信息。 * **网络风险与威胁：** 识别隐藏在社交媒体中的各类网络风险和安全隐患。 * **识别与应对网络负面情绪：** 学习如何辨别并制止社交媒体中的负面互动和网络暴力。 * **社交媒体使用与心理健康：** 探讨长期使用社交媒体可能导致的心理健康问题，如焦虑和抑郁，特别是通过“点赞”等机制引发的内啡肽释放。 本课程的研究基础包括社交媒体对心理健康、网络欺凌以及未经审核的广告商传播假新闻和宣传的负面影响。书中《社交媒体的困境》一书进一步阐述了社交媒体对抑郁、自杀、注意力缺陷及负面身体意象等心理健康问题的影响。
This course helps you understand what social networks are and why they were created. It also helps us understand how they target us and how they make us addicted to them. It also teaches us how to use social networks while discovering and stoping the toxicity and negativity that creates depression. We start by looking at how social networks are built then we move on to how they target people and create audiences for advertising. Advertising systems are used by advertisers to target and collect data on all users across multiple networks. These applications also collect data about everything we do on our smart phones and computers which makes targeting us much easier. Topics discussed in this course:How Social Networks Are BuiltHow Social Networks Target Groups of PeopleHow false news, propaganda and interest groups use social networks to spread liesWhat Cyber Risks and Threats are Hidden in Social MediaHow to recognise and stop toxicity and negative interactions on social networksWhat mental health issues are seen by people who use social mediaWe then look at the risks and how social network apps create anxiety and depression through sustained usage via mobile apps that keep us hooked via endorphin releases (likes). This course is based on research done on the mental health issues created by social media apps and usage as well as cyberbullying and how unvetted advertisers spread fake news and propaganda. Additional research in my book The Social Media Dilemma on Amazon shows how social networks effects on mental health such as depression, suicides, attention deficits as well as negative body image.
