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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-strategy-for-authors/
课程评论：没有评论
课程名称：作家社交媒体策略 概述：对社交媒体感到不知所措？不确定该在哪里、怎么做、何时以及发布什么内容以吸引忠实读者并促进图书销售？无论您是独立作家还是传统出版的作者，创作虚构类还是非虚构类作品，本课程都提供简单易行的分步流程，帮助您节省时间并取得效果。 核心内容包括： 1. **重点平台**：确定应集中精力的平台，避免浪费时间在无效的社交媒体上。 2. **三种关键内容类型**：了解如何创造一个吸引人、让读者重复访问的内容流。 3. **自我推广技巧**：如何有效推广自己和书籍，而不会让潜在读者感到被推销。 4. **互动技巧**：教您如何选择合适的方式进行互动，以最大化影响力和提高参与度。 5. **时间管理技巧**：提供节省时间和管理社交媒体的实用技巧。 6. **15天启动计划和清单**：一个逐步实施的计划，帮助您在15天内提升社交媒体形象。 **附加内容（价值700美元）**： - **预制内容**：提供25个适合作者的高质量社交媒体帖子，适合Facebook、Instagram、Twitter和LinkedIn，共计100个帖子。 - **社交媒体广告简介**：了解社交媒体广告的优缺点和基本知识，帮助您更好地入门。 - **广告教程：提升与赞助内容**：轻松有效地学习在Facebook、Instagram、LinkedIn和Twitter上提升和赞助内容的方法。 - **广告教程：受众构建**：学习如何在Facebook上创建和运行有针对性的受众构建活动，以增加页面点赞和关注者。 这个课程将为作家提供全面的社交媒体策略，帮助他们更好地推广自己的作品并与读者建立联系。
Overwhelmed by social media? Unsure where, how, when and what to post to attract loyal readers and get them buying books? Whether you are an indie author or traditionally published, write fiction or non-fiction, this easy-to-follow, step-by-step process saves time and delivers results.CORE MATERIALWhich Platforms to Focus On. Determine where to spend your time, and where not to waste it.The 3 Key Types of Content. Everything you need to know to create a feed that people will want to follow and visit again and again.Self-Promotion Tips. How to promote yourself and your books effectively without appearing too "salesy" and turning off potential readers.Engagement Tips. How and where to interact for maximum impact and increased engagement.Time Management Tips. Tips and tricks for saving time and managing your social media ongoing.15 Day Jumpstart Plan & Checklist. A step-by-step plan to transform your social media presence in just 15 days.BONUS CONTENT ($700 Value)Pre-made Content Ready to Post. 25 different author-appropriate posts, beautifully designed and sized for Facebook, Instagram, Twitter and LinkedIn - that's 100 posts total.Introduction to Social Media Advertising. Learn the pros, cons and basics of social media advertising to help you get started.Advertising Tutorial: Boosting & Sponsoring Content. Learn how to boost and/or sponsor content easily and effectively on Facebook, Instagram, LinkedIn and Twitter to increase engagement and interest.Advertising Tutorial: Audience Building. Learn how to create and run a targeted audience building campaign on Facebook to increase page likes and followers.
