|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-strategy/
课程评论：没有评论
课程名称：社交媒体策略：企业和政府的9个步骤 概述：该课程是为企业、政府和非营利组织设计的，旨在教授如何撰写社交媒体策略。许多大型组织中的市场营销和公关专业人士希望获得比在Facebook和Twitter上进行简单的竞赛和促销、在LinkedIn上广播内容更结构化的方案。本课程将帮助您为自己的企业和客户制定出色的社交媒体策略，包括： - 理解为什么政府部门或企业组织需要在社交媒体上活动，以及客户和利益相关者为什么希望与您建立联系。 - 确定您（以及您的利益相关者）应该使用哪些社交媒体平台，及其使用时机。 - 如何找到并与关键影响者和博主互动，并进行监控和评估。 - 从监控平台到测量结果的活动创建。 - 制作包括可下载文档的对话日记和内容日历。 - 在社交媒体上发展独特的声音，明确应传达的信息，以及如何在社交平台上找到并连接目标市场（客户形象）。 - 将网站和微型网站与社交媒体整合。 课程还包括：4个项目简报供您实践策略开发，每个部分都有家庭作业，并设有讨论区供您提问和获得解答。该课程是澳大利亚公共关系协会（PRIA）系列研讨会的一部分。每节讲座将通过理论、案例研究和围绕提案文件（简报）的作业，引导您完成框架的每个步骤。对于希望开发和实施策略的公关或传播专业人士，这门课程将极为宝贵，而不仅仅是“管理 Facebook 页面”的能力。小型企业也会发现，该总体策略有助于协调当前的 Facebook 和 Twitter 活动。 讲师Laurel Papworth被《福布斯》杂志评为“社交媒体50强影响者”，她曾为全球多个政府提供咨询与培训（例如澳大利亚堪培拉的国会大厦、马来西亚、新加坡和沙特阿拉伯），还为索尼、联合国和银行/金融服务提供企业社交媒体策略。
This is a Corporate course for Business, Government and Not for Profits on how to WRITE A social media strategy:Many Marketing and Public Relations professionals in large organisations such as Government Departments and Corporates want more structure than simply competitions and promotions on Facebook & Twitter and broadcasting content on LinkedIn. This course will enable you to create a great social media strategy for your own business and your clients that includes: (Don't forget to click HD on the videos!) why your Government Department or Corporate Organisation are on social media & why customers and stakeholders would want to connect with youwhat social media platforms you (and your stakeholders) should use, and when.how to find and engage with key influencers and bloggers, monitoring and evaluating themcreating campaigns from monitoring platforms to measurement a conversation diary and content calendar including an downloadable doc.developing a voice in social & what to say, as well as finding and connecting with target markets (Customer Avatars) across social platformsand integrating websites and microsites with social. INCLUDES: A choice of 4 project briefs for you to practice your strategy development on, Homework for each section with a discussion area to ask questions and receive answers.This course was part of the PRIA (Public Relations Institute of Australia) series of workshops. Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just "run a Facebook Page", those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.Laurel Papworth was named by Forbes Magazine as a Top 50 Social Media Influencer, she has consulted and trained Governments around the world (Parliament House in Canberra, Australia, also Malaysia, Singapore and Saudi Arabia) as well as Corporate social media strategies for Sony, United Nations and banks/financial services.
