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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-policy-development/
课程评论：没有评论
课程名称：制定社交媒体政策 课程概述：社交媒体政策是任何战略社交媒体营销业务计划的重要组成部分。缺乏对法律允许范围的清晰理解，以及推动内部采纳所需的措施，可能导致制定一个被美国国家劳工关系委员会（NLRB）判定为非法的政策。这有什么重要性呢？根据Cap Gemini和麻省理工学院对400家公司的最新研究，数字化成熟的企业在各个行业中生成的收入更多，盈利更高，市场估值也更高，而未能拥抱新媒体的企业则表现不佳。 社交营销是我们的起点，而社交商业才是我们的目标。若没有规章制度，就无法将企业社交化。社交媒体政策的制定是社会化企业中的关键环节。您将学习如何为管理者和客户起草社交媒体政策。本课程将为您节省时间和金钱，加快社交媒体政策的起草和审批过程，降低制定非法社交媒体政策的风险，避免像许多大型企业已遭遇的法律问题。您还将获得我著名的社交媒体政策模板，帮助您快速入手，在制定有效社交媒体政策时考虑到所有必要的因素。此外，您将了解语言背后的逻辑，以便能够向法律顾问、经理或客户解释相关内容。 在本课程中，您将受益于我在为包括爱迪生国际公司、美国海军陆战队等大型组织制定社交媒体政策方面的真实经验。社交媒体已成为我们个人生活的重要组成部分。除非您花时间明确规定员工在工作中如何（而非是否）使用社交媒体，否则您将有可能失去最优秀人才的机会。如果您是美国的公司，您可能在不知情的情况下违反《国家劳动关系法》。但无论您位于何处，严苛的社交媒体政策都有可能严重损害您组织的声誉。不要追随国际奥委会的例子，首次就把政策制定正确。
Social media policies are critical to any strategic social media marketing business plan. Without a firm grasp of what's permissible by law as well as what's needed to drive adoption internally, you could wind up with a policy that is ruled unlawful by the National Labor Relations Board (NLRB). Why does that matter?According to a recent research on 400 companies by Cap Gemini and MIT, digitally mature businesses across all categories generate more revenue, are more profitable and command higher market valuation than businesses that refrain from embracing new media. Social marketing was where we started. Social business is where we're headed. You can't socialize the organization without rules. Social media policy development is a critical component of socializing the enterprise. Learn how to draft social media polices for managers and clients.This course will save you time and money by accelerating the development time you need to draft and gain approval for a social media policy. It will also minimize the risk of instituting an unlawful social media policy, like many major organizations have done already. Save your organization the time and expensive of having to learn your lesson in court.You'll also get my world renown social media policy template , to get you off and running quickly with everything you need to be aware of to draft an effective social media policy. Plus, you'll learn the rationale behind the language, so you can explain to your legal counsel, manager or client. In this course, you get the benefit of my real world experience developing social media policies for major organizations including Edison International, the United States Marine Corps and many others. Social media has become an integral part of our personal lives. Unless you take the time to specify how (not if) employees can use social media at work, you risk forfeiting the chance of alienating the best and the brightest candidates. If you're a US-based organization, you might unknowingly violate the National Labor Relations Act. But regardless of where you're based, draconian social media policies have the potential to severely tarnish your organization's reputation. Don't follow the International Olympic Committee's example. Get it right the first time.
