|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-monitoring/
课程评论：没有评论
课程名称：PR社交媒体监测与仪表板（针对Facebook等） 概述：本课程将引导您逐步建立一个社交媒体监测仪表板。该仪表板的用途包括：创建一个社交媒体监测面板，将搜索、报纸、博客、Facebook和Twitter等信息集中在一个面板上，了解您的社区及其兴趣，找到并分享有趣的内容，以避免每天从零开始创作文章和视频！ 并且能够识别社交媒体中的危机沟通问题，监测Facebook、Twitter和博客上的恶意评论。 您将学习到的内容： - 传统新闻媒体网站的社交媒体监测 - 监测您行业内的前100名博主 - 监测Facebook、Twitter等社交媒体平台的新闻 - 监测影响您社区的政府新闻 - 在仪表板中添加Facebook、LinkedIn和Twitter应用 - 高级：为Chrome添加RSS按钮以进行社交媒体监测 - 高级：为Safari添加RSS按钮以进行社交媒体监测 社交媒体经理1：监测仪表板是专业社交媒体管理的第一步。在课程中，我使用特定的仪表板进行设置并展示例子和理论，您可以将所学知识应用到您公司或客户使用的任何社交媒体监测仪表板上。如果您需要额外的视频，我非常乐意添加，尽管您可以随时询问！我曾管理诸如《青少年厨房》、《偶像》和《超级生存者》等电视节目的战略、活动及Facebook页面、论坛和博客。我特意调整了这些快速课程，以帮助像您这样的社交媒体经理高效且经济地掌握所需技能。期待您关注我的其他课程！ 简短课程：这是一门迷你课程，属于更大规模的社交媒体活动课程的一部分，您会发现一些视频与我企业账户上的活动课程重复。有些学生只想快速、轻松地学习活动的某一方面——这就是本课程的目的。因此，如果您只是想寻找作为社交媒体活动一部分的监测工具和策略，这门课程非常适合您！
In this course you go through step by step setting up a social media monitoring dashboard. These dashboards can be used for: Create a Social Media Monitoring Panel to Bring Searches, Newspapers, Blogs, Facebook and Twitter into One PanelUnderstanding your community and what they are interested inFound Media: find and share interesting content so you don't have to create articles and videos from scratch every day! Identify Crisis Communications issues in social media and monitor for trolls on Facebook, Twitter and blogs. What you will learn: Social Media Monitoring of Traditional News Media WebsitesMonitor the top 100 bloggers for your industryMonitoring Facebook, Twitter and other Social Media Platform NewsMonitoring Government News Impacting Your Community PromotionsAdd Facebook, LinkedIn and Twitter Apps to the DashboardAdvanced: Add RSS Button to Chrome for Social Media MonitoringAdvanced: Add RSS Button to Safari for Social Media Monitoring Social Media Manager 1: Monitoring Dashboards is the first step to professional social media management. While I use a particular dashboard, to setup and show examples and theory, you can transfer that knowledge to any social media monitoring dashboard your company or client uses. I am VERY happy to add additional videos. JUST ASK!! I've managed the strategy, campaigns and Facebook Pages and forums and blogs of TV shows such as JUNIOR MASTERCHEF, IDOL and BIG BROTHER. I specifically adapted these quick courses to bring social media managers like you up to speed efficiently and cost effectively. Look out for my other courses! SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for monitoring tools and strategies as part of social media campaigns, this is the course for you!
