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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-measurement/
课程评论：没有评论
**课程名称：** PR: 学习社交媒体测量、分析和洞察 **课程概述：** 本课程专为希望快速、轻松进行社交媒体分析和测量的专业人士设计。无论您是Facebook管理员、需要评估Twitter和Instagram营销投资回报率的营销专业人士，还是希望深入了解Facebook和Twitter的小企业主，本课程都将为您提供帮助。 **课程内容：** * **核心内容：** * 确定需要衡量的指标。 * 设定关键绩效指标（KPIs）或目标。 * 了解Facebook Insights的局限性，并介绍Twitter及其他平台的分析方法。 * 理解投资回报率（ROI）和客户获取成本（CAC）。 * 比较原生工具（如Facebook Insights）与第三方测量工具。 * 学习如何选择合适的社交媒体测量工具。 * 掌握Twitter和Facebook等平台提供的免费分析工具。 * 介绍各种免费和付费的专业工具。 * **授课形式：** * 主要为视频讲座，讲师将引导您评估、设置和测量Facebook、Twitter等平台的社交媒体活动。 * 提供可下载的工作簿，供喜欢阅读和跟进学习的学生使用。 * **课程特点：** * 这是一门**短期精讲课程**，是更大型的“社交媒体营销活动”课程的一部分。部分视频可能与该课程重复。 * 本课程专注于提供测量和分析工具及策略，适合希望快速掌握特定领域知识的学生。
Who Benefits from this Course? Quick and Easy Social Media Analytics and Measurement. Are you a Facebook Admin looking to write social media measurement reports? Or a marketing professional needing analytics to evaluate Twitter and Instagram return on investment of marketing time and dollars? Perhaps you run a small business and just know there must be more to Facebook and Twitter and would like to see behind the curtain? This course is for the professional social media manager, a marketing or PR person or a small business evaluating their social media presence on Facebook, Twitter etc. What does the Social Media Measurement and Analytics Course Cover? What should you measure? How do you set KPIs (Key performance indicators or goals)Facebook Insights are all very well but what about Twitter? And the other platforms?Gain an understanding Return on Investment and Cost of Acquisition of the Customer.Native tools like Facebook Insights vs 3rd Party measurement? Learn about setting KPIs (Key Performance Indicators), Which social media measurement tools to use, What analytics is available for free on Twitter and Facebook, Cool tools (free and paid for) are covered, Format of the course: Almost everything is in a video lecture format (I'll walk you through evaluating, setting up and measuring social media on various platforms like Facebook and Twitter) but there are also downloadable workbooks for those that prefer to read and follow along that way. SHORT COURSE: This is a mini-course that is part of a much larger Social Media Campaign course - you will find some videos duplicated from the Campaign course on my corporate account. Some students just want a quick and easy course on one aspect of campaigns - that is the purpose of this course. So if you are just looking for measurement and analytics tools and strategies as part of social media campaigns, this is the course for you!
