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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-strategy-fundamentals/
课程评论：没有评论
课程名称：数字营销基础：社交媒体战略 课程概述：本快速课程基于历史畅销的德国社交媒体营销课程，将教授您创建社交媒体营销战略所需的所有基础知识。在学习基础知识后，我们将深入探讨“社会证明”这一概念，它有助于您与客户和潜在客户建立更多信任。在掌握这一重要概念后，我们将讨论如何为您的公司或个人创造成更多的社会证明。 该课程还将帮助您设定社交媒体营销活动的正确目标，教您SMART目标的重要性，以及如何追踪正确的指标，以了解您的努力是否有效。此外，您将学习如何在社交媒体上进行竞争分析，以识别您的竞争对手，并从他们的错误中学习，将这些经验整合到您的战略中。 最后，我们将讨论社交网络上的不同媒介类型，以及如何高效地利用不同种类的内容。我们将了解收入媒介、所有媒介和付费媒介之间的区别。 本课程适合所有希望学习成功社交媒体营销基础的学习者，基于我们畅销的德国营销课程，已经售出超过5万份。如果您想了解社交媒体营销的运作方式，并避免初学者的常见错误，那么这个课程正是您的理想选择。
This crash course is based on the best-selling german Social Media Marketing course of all time and will teach you all you need to know about creating a Social Media Marketing Strategy.After learning the fundamentals, we'll take a deep dive into Social Proof, which allows you to gain more trust with your customers and prospect. After I teach you this essential concept, we'll look at how you can create more of it for your company or yourself.This course will help you set the right goals for your social media marketing campaign by teaching you about SMART Goals and the importance of tracking the right metrics to know if your efforts are working.You will also learn how to do a competitive analysis on Social media to know who your competition is and how you can learn from their mistakes and incorporate their learnings into your strategy.Finally, we'll talk about the different types of media on social networks and how we can efficiently use different kinds of content. This is where we get to know the difference between earned, owned and paid media.This course is meant for everyone that wants to learn the basics of successful social media marketing and is based on our best-selling german marketing courses, which have sold more than 50.000 times. So if you want to learn how social media marketing works while avoiding rookie mistakes, then this course is the right one.
