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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-strategies-for-photographers/
课程评论：没有评论
课程名称：摄影师的社交媒体营销策略 课程概述：在本课程中，我专注于摄影师如何通过社交媒体实现营销目标。课程围绕六个常见的业务目标展开，强调将业务目标置于思考的核心。社交媒体平台是现代营销的必备工具，因此设计符合摄影师需求的社交媒体策略至关重要。建立一个可重复使用的框架，是一项最佳实践，包括了解目标受众、社交媒体目标、品牌声音以及制定内容计划。 此课程还将探讨如何开展品牌知名度活动，并在社交媒体平台上建立统一的社区。当聚集了人们围绕你的艺术作品时，你可能会有增加可见性和驱动网站、作品集、电子商务或商品流量的需求。此时，你可以开始考虑通过社交广告和社交销售来提升销售业绩。结合这两种技术，探索通过社交媒体增加收入的美好未来。 课程将逐一深入讨论这些主题和营销目标。每一单元的结束处会提供一个多项选择测试，用以评估您对学习材料的理解。我开设此课程的目标是帮助摄影师更加快乐地使用社交媒体平台，成为数字时代的高手，从而实现更多商业机会，并在创造性讨论中保持联系，尤其是在全球疫情后的时代。
In this course, I focused on how, you - as photographers- can reach your marketing objectives thanks to social media. Putting your business objectives at the center of my reflection, I chose six common goals that might occur in your everyday life.In a few words, social media platforms are modern and mandatory tools to run your marketing. Nowadays, it is crucial to know how to design a social media strategy that fits your needs as a photographer. Putting in place a pattern you can replicate is a best practice, that is why it is important to know your target audience, your social media objectives, your brand voice, and how to establish a content plan.Once done right, you can consider running brand awareness campaigns, and building a cohesive community on your social properties.When you succeed to gather people around your artwork, you will feel the need to increase your visibility and drive more traffic to your website, portfolio, e-commerce, or merch. Only then, you start considering increasing your sales thanks to social ads and social selling. Combine these two technics together and discover the beauty of increasing your income thanks to social media.During this course, I will take all these matters one by one and discuss them in-depth in different units. Every unit will cover one theme or marketing objective. And by the end of every unit, you can find a multiple answers test, to estimate how much you understood from the learning materials.When I conducted this course, my goal was to make happier photographers who can use their social media platforms like digital savvies, for more independence and increase their business opportunities, while staying connected in a creative discussion, especially after the global pandemic the world witnessed.
