|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-science/
课程评论：没有评论
课程名称：数字营销成功：经过验证的科学与设计 课程概述：你想通过社交媒体营销或数字营销获得更多的点击、分享、转发、评论、点赞、粉丝、关注者和购买吗？如果是，这门课程适合你。无论你是想提高YouTube视频缩略图点击率的创作者，还是通过Facebook品牌页面推广品牌、希望了解科学有效的增粉策略，亦或是为大型企业运营Twitter并想要获得更多转发，这里都有你需要的知识。 课程内容：你将学习基于科学的有效社交媒体和数字营销方法。课程包含三种类型的讲座： 1. 简短而实用的课程，涵盖大量科学定量研究，探讨哪些因素能提高社交媒体营销和在线广告的参与度、关注者和购买量。这些研究分析了全球前100大品牌的广告活动，以确定促进更高参与度的关键因素。 2. 实践性的动手练习，通过设计社交媒体图片和广告，将所学原则付诸实践。 3. “幕后花絮”讲座，展示我们共同设计的图片，并通过小规模测试确认之前的大规模研究结果。 课程结构和进度：你将学习和应用行业标准的设计原则，并深入了解如何获取更多点击和参与度。接着，你将被科学支持的营销秘密所震撼，包括写作技巧、颜色运用和其他营销小窍门。在课程中，你将不断设计广告和图片，将这些原则转化为实践。 实践项目：如果你想跟随课程中的实践练习，建议使用Adobe Photoshop，最好是Creative Cloud版本，当然旧版本也可以。课程中还提供了免费图像编辑软件的链接，但进行动画广告课程时需要使用Photoshop。若你只是对科学支持的营销技巧感兴趣，并雇佣他人设计社交媒体图片，则不需要软件。 信息来源：本课程的信息基于对数百篇学术期刊文章和社交媒体营销及数字营销研究的深入学习，总结出的有用课程内容。与某些课程不同，本课程不包含虚构的证据或未被验证的信息，确保所学的技巧和策略都是经过科学验证的。 如有任何疑问，请查看我的资格认证视频或直接联系我。感谢您的关注！
Would you like to get more clicks, shares, retweets, comments, likes, fans, followers, and purchases via social media marketing and/or digital marketing?Then this course is for you.Perhaps you're a YouTuber who wants to get more clicks on your video thumbnails. Or you use Facebook brand page to promote your brand or company and want to know the science-backed factors to get more fans, comments, likes, and shares. Or perhaps you run Twitter for a large corporation and want to get more retweets.Learn the Science-Based Methods of Effective Social Media and Digital Marketing:In this course, you'll learn from three types of lectures:Short, helpful lessons covering the numerous scientific, quantitative studies that have found what factors lead to more engagement, followers, and purchases via social media marketing and online advertising. Some of these studies have looked at top 100 global brands' campaigns over a number of years to see what factors contribute to higher engagement.Practical, hands-on exercises to put these principles into practice by designing social media images and ads."Behind the scenes" lectures where I upload the images we've designed together and then confirm the earlier large-scale studies with small-scale tests.Course Structure and Progression:In this course, you'll learn and apply the industry-standard design principles, and then you'll learn and apply the science of getting more clicks and engagement. You'll then be amazed by the power of writing appeals, color, and other marketing tips by learning from science-backed marketing secrets confirmed in academic journals. You'll design ads and images throughout the course in order to put these principles into practice.Practical Projects:If you want to follow along with me exactly in the handful of practical exercises, then you'll need Adobe Photoshop, preferably Creative Cloud, although earlier versions work as well. I also include links to free image editing programs in the course, although for the animated ads lesson, you'll need Photoshop. Of course, if you're only interested in the science-backed marketing tips and you hire someone else to design your social media images, then you won't need the software.See the promotional video for my qualifications to teach this course and let me know if you have any questions! Thanks!Some other courses feature anecdotal evidence or even inaccurate information NOT backed up by any study (for example, the mythical "names of files affects your YouTube SEO" lie, told by various Udemy instructors, which is not proven and which YouTube themselves debunked). The information you learn in this course is the result of five months' studying all academic journal articles and other studies on social media marketing and digital marketing. I went through hundreds of articles so I could summarize them in helpful lessons which can then be applied.
