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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-masterclass-facebook-instagram/
课程评论：没有评论
课程名称：社交媒体营销大师班：Facebook与Instagram 课程概述：本课程由首席营销官（CMO）设计，基于实际经验和市场需求，旨在简化社交媒体营销学习。学员将获得可操作的技能和真实的模板、报告及简报，以便自信地找到和开始新工作。课程提供大量实践学习，包括作业和示范答案。 实用的课程内容： - 掌握企业所需的社交媒体技能，包括自信管理Facebook与Instagram账户。 - 发起创意和制定社交媒体日历。 - 通过文案创作和设计将创意变为现实。 - 促进社区管理和用户互动。 - 跟踪表现并从社交媒体中提取洞见。 课程的特色在于经验丰富的讲师和众多专家的共同贡献，包括CMOs、社交媒体代理机构和社交媒体经理。 学习技能： - 设定内容支柱 - 内容创意生成 - 制定社交媒体日历 - 内容重新利用 - 推动用户生成内容（UGC） - 设计有影响力的创意 - 编写吸引人的文案 - 社区管理 - 社交媒体聆听 - 社交媒体分析与见解 实践案例和作业： 课程中将通过基于四家公司案例的练习提供实践经验： - Discord（快速发展的服务型公司） - Trinny London（快速发展的产品型公司） - ACTA School（早期创业公司，服务型） - CAROL Bike（成长阶段创业公司，产品型） 课程收益： - 自主学习，终身访问4小时的点播内容 - Udemy证书可展示新技能于领英或简历 - 可在工作中重用的实用模板 实用模板包括： - 社交媒体内容库模板 - 内容创意来源检查表 - 社交媒体日历模板 - 社交媒体仪表盘模板 - 设计简报模板 - Canva模板简报示例 - 动画设计简报示例 讲师介绍： Victoria是一位经验丰富的市场营销专业人士，拥有19年的品牌和市场营销经验，涵盖多个行业和国家。她曾在Nestlé、Orange、EE和Intuit等顶级公司工作十年，积累了管理和产品营销的丰富经验，成功推出100多种新产品和服务。Victoria持有伦敦商学院的优秀执行MBA，并是一名认证的高管和职业教练，致力于帮助初创公司制定市场战略，并通过高管辅导支持个人成长。 欢迎通过LinkedIn与Victoria连接，以获取最新的营销和领导见解或访问她的咨询网站。
SOCIAL MEDIA MARKETING MADE SIMPLEDesigned by a CMO, based on their practical experience and the needs of the market.Gain actionable skills and access to real templates, reports and briefs to land and start a job with confidence.Experience practical learning with lots of assignments and example answers from your instructor.A PRACTICAL COURSE, THAT WORKSMaster the skills that companies are looking for. Based on job market research for Social Media roles in the UK, this course teaches you how to:Confidently manage Facebook and Instagram social media accountsOriginate concepts and develop social media calendarsBring your creative ideas to life with copywriting and designDrive engagement through community managementTrack performance and draw insights from social mediaYOUR PRACTITIONER INSTRUCTORThis course is set apart by the experience of our accomplished instructors, and the course outline was enriched by a collective of expert contributors: CMOs, Social Media agencies and Social Media Managers.SKILLS YOU'LL LEARNGain practical social media marketing skills to land and start a job with confidence:Setting content pillarsContent ideationMapping out a social media calendarContent repurposingDriving user-generated content (UGC)Designing impactful creativeCopywriting engaging captionsCommunity managementSocial media listeningSocial media analysis and insightsPRACTICAL CASE STUDIES AND ASSIGNMENTSGet hands-on experience in every aspect of the course with exercises based on case studies of 4 companies:Discord (scaleup, service-based)Trinny London (scaleup, product-based)ACTA School (early stage startup, service-based)CAROL Bike (growth stage startup, product-based)WHAT WOULD YOU GET WITH THE MASTERCLASS?Self-paced learning with lifetime access to 4 hours of on-demand contentUdemy certificate to showcase your new skills on LinkedIn or your CVPractical templates that you can reuse in your jobPRACTICAL TEMPLATESDuring the course, you will get access to real documents, examples, and templates that are used in startup and agency environments:Template: Social media content bankChecklist: Sources of content ideasTemplate: Social media calendarTemplate: Social media dashboardTemplate: Design briefExample: Canva templates briefExample: Animation design briefABOUT INSTRUCTORVictoria is a seasoned marketing professional with an impressive 19 years of extensive experience in branding and marketing across various industries and countries. Her extensive career includes a decade of experience with top-tier corporations such as Nestlé, Orange, EE, and Intuit, where she honed her skills in management and product marketing. Her leadership skills were further exemplified during her tenure at EE, where she managed a substantial £500 million P & L and led a cross-functional team to launch the EE Pay as You Go product.Throughout her career, Victoria has held the position of Chief Marketing Officer (CMO) on three occasions, leading the marketing efforts for Adzuna, Nexford University, and CAROL Bike. Her expertise lies in branding and product marketing, where she has successfully launched over 100 new products and services and completed more than 10 rebranding projects and website launches.Victoria is an avid learner and holds an Executive MBA with distinction from the London Business School. In addition to her professional achievements, Victoria is a certified executive and career coach, continually striving to expand her knowledge and skills in the ever-evolving marketing landscape.Victoria is passionate about marketing and education, and teaching brings her a lot of joy and fulfilment.Currently, Victoria is helping startups with Go-To-Market Strategies and Advisory, and supporting executives in their growth through Executive Coaching.Feel free to connect with Victoria on LinkedIn for the latest marketing and leadership insights or visit her consulting website.
