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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-hindiurdu/
课程评论：没有评论
Coursera 上的 "社交媒体营销（印地语/乌尔都语）" 课程旨在为学员打下社交媒体营销的坚实基础。 **课程概述：** 本课程将深入探讨社交媒体营销的各个方面，包括其历史、不同社交媒体渠道的介绍，以及如何根据自身需求选择合适的平台。学员将学会设定明确的目标和衡量成功的指标，并精准定义目标受众。 **课程结束时，您将能够：** * 理解传统、数字和社交媒体营销的整体格局。 * 了解如何获得数字营销助理认证。 * 掌握主流社交媒体平台的运作方式及其在营销中的作用。 * 设定SMART目标并识别关键绩效指标（KPI）。 * 明确您的目标受众及其客户旅程。 * 选择合适的社交媒体平台并学习制定社交媒体政策。 本课程无论学员现有知识基础如何，都能帮助您建立稳固的社交媒体营销根基，并获得实用的技能，从而提升社交媒体营销的成效和可见度。学员无需营销经验，但需要具备基本的互联网导航技能，并乐于参与和连接社交媒体。课程要求学员拥有 Facebook 账户，拥有 Instagram 账户将更有帮助。 **您将学到的内容：** * 传统、数字和社交媒体营销的格局。 * 主流社交媒体平台，它们的运作方式以及在营销中的作用。 * 创建SMART目标，识别KPI，并定义您的目标受众及其客户旅程。 * 选择合适的社交媒体平台并学习创建社交媒体政策。 **您将获得的技能：** * 社交媒体营销 * 数字营销 * 社交媒体营销策略
This course lays the foundation of social media marketing. You'll learn what social media marketing entails, including the history and the different social media channels that exist. You'll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is.By the end of this course, you will be able to: • Understand the landscape of traditional, digital, and social media marketing • Understand how to become certified as a Digital Marketing Associate • Understand the major social media platforms, how they function, and what role they play in marketing • Create SMART goals and identify KPIs • Define your target audience and their customer journey • Choose the right social media platforms and learn how to create social media policies Whatever level of knowledge you start with, this course will help you build a solid foundation for social media marketing and gain applicable skills that will allow you to make your social media marketing efforts more successful and noticeable. Learners don't need marketing experience, but should have basic internet navigation skills and be eager to participate and connect in social media. Learners must have a Facebook account and an Instagram account helps.WHAT YOU WILL LEARNUnderstand the landscape of traditional, digital, and social media marketingUnderstand the major social media platforms, how they function, and what role they play in marketingCreate SMART goals, identify KPIs, and define your target audience and their customer journeyChoose the right social media platforms and learn how to create social media policiesSKILLS YOU WILL GAINSocial Media MarketingDigital MarketingSocial Media Marketing Strategy
