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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-for-startups/
课程评论：没有评论
课程名称：社交媒体营销初创企业：立即获取免费媒体报道 课程概述：本课程带您踏上早期增长与免费媒体报道的旅程，特别为初创企业和中小企业打造。讲述一个故事：去年我创建了一个名为FiveOH的初创公司，并获得了《达拉斯晨报》和《达拉斯商业日报》等主要新闻媒体的报道（这一切都是免费的）。在本课程中，您将学习如何利用社交媒体营销渠道，发掘相关的新闻记者，获取免费的媒体报道。课程将帮助您制定一套简单且有效的社交媒体营销策略，以获得初期的市场关注和品牌公关。您将看到一些真实的案例，课程内容包括： 1. 如何制定有效的社交媒体营销策略，以识别理想目标受众和社交媒体渠道。 2. 如何创建您的第一次社交媒体内容计划（包括内容发布的时间与内容）。 3. 三种必备的社交媒体工具，课程中会对Pablo、Feedly和Hootsuite等工具进行实况演示。 4. 如何寻找相关的新闻记者并与他们建立关系。 5. 如何在每天仅需20分钟的情况下管理您的社交媒体营销渠道。 6. 如何向新闻记者进行有效的推介，从而为您的初创企业获取免费公关。 虽然市场上有大量社交媒体课程，其中一些课程质量上乘，但大多数课程主要关注策略或工具。本课程不仅谈论策略，还将展示您需要掌握的工具及其有效使用的方法。此外，课程中加入了多个作业练习（课后习题）。我强烈建议您在学习过程中暂停课程并完成这些练习，这些练习非常简单，每个只需15至20分钟完成。通过这些作业，您将能更好地理解整体架构。完成本课程后，您将清晰了解： - 理想目标受众是谁 - 您需要关注哪些社交媒体渠道（提示：不必活跃于所有社交网络） - 您需要在电脑和手机上安装哪些社交媒体工具 - 如何找到涵盖您行业的新闻记者 - 如何有效管理社交媒体营销（每天仅需20分钟） 现在就报名，让我们一起开始这个旅程吧！
Come with me on a journey to early traction & FREE press for your startup or SMB. Let me tell you a quick story. Last year I created a startup called FiveOH and got press coverage in major news outlets like Dallas Morning News and Dallas Business Journal. (All this for FREE) In this course you will learn how I spy on relevant news journalists for FREE press coverage using social media marketing channels. This course will help you create a simple and effective social media marketing strategy to get early traction and startup PR. You will see some real life examples in this course. Specifically you will learn.... How to create an effective social media marketing strategy that helps you identify your ideal target audience and social media channelsHow to create your first social media content plan (what to post and when to post)3 types of MUST have social media tools. You will see live DEMO of tools like Pablo, Feedly and HootsuiteHow to find relevant news Journalists and then build relationship with themHow to manage your social media marketing channels in 20min a day How to pitch to news Journalists and get free PR for your startup There are 100s or social media courses out there and some are very good. But they mostly focus on either the strategy or the tools. This course is not just about the strategy. I will show you the tools you need to know and then how to effectively use these tools to build relationships. I have also added several home work assignments (exercises) in this course. I would strongly encourage you to PAUSE the course and complete these along the way. These exercises are very simple and will not take more than 15 or 20min each. These assignments will help you understand the overall big picture. After completing this course you will have a clear understanding of Who your ideal targeting audience isWhat social media channels you need to focus on (HINT: You don't have to be on all the social media networks)What social media tools you need to have on your computer & mobile phoneHow you can find Journalists who cover your industryHow to manage your social media marketing effectively (20min a day) Enroll Now and lets begin this journey together!
