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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-for-creative-entrepreneurs/
课程评论：没有评论
**课程名称：** 创意企业家的社交媒体营销 **课程概述：** 本课程专为希望通过社交媒体营销业务的创意专业人士、企业家和自由职业者设计。课程涵盖了适用于任何平台的有效社交媒体实践，包括： * **社交媒体的心理学方面：** 了解促使人们购买的因素。 * **品牌建设：** 塑造清晰的品牌形象，触达目标受众。 * **最佳社交媒体实践：** 10个经过验证的行业技巧。 * **效率提升：** 学习日程安排和自动化工具，节省时间。 **深入学习平台：** * **Facebook：** 算法解析、数据洞察、广告投放技巧、提升互动的方法。 * **Instagram：** 流量驱动（话题标签、照片标签、地理位置标签）、用户生成内容、保持Feed一致性。 * **Pinterest：** Pinterest介绍、反向链接（现场演示）、制作精美的Pinterest图片、提高Repin率的技巧。 * **Twitter：** Twitter介绍及用途。 **课程要求：** 无特定要求，但建议提前拥有Facebook、Instagram、Twitter或Pinterest商业账户以便实践。 **课程时长：** 预计2小时。 **课程材料：** 每部分包含实操演示、分步营销技巧以及配套工作表，方便学员将所学知识应用于自身业务。 **课程价值：** 帮助学员构建强大的社交媒体影响力，将粉丝转化为品牌拥护者和推广者，适应现代商业营销趋势。
*Updated July 2018*This course is specifically designed for creative professionals, entrepreneurs and freelancers looking to market their business through the use of social media. First I'll give you a baseline understand of the most effective social media practices that are applicable on any platform. I'll cover: Psychological aspects of social media (Exactly what is it that makes people buy what you're selling?)Creating a relatable and well-defined brand image and using that to reach your ideal target audience10 Best Social Media Practices (These are tried and true industry tips)Scheduling, automation and saving your sanity Then we'll go further in-depth into: FacebookUnderstanding AlgorithmsDecoding Facebook InsightsTips for Effective Running Effective Ad CampaignsMethods for Increasing Quality Interaction on Facebook PostsInstagramUnderstanding InstagramDriving Traffic with Hashtags, Photo Tags and GeoTagsCreating Free User Generated ContentFeed ConsistencyPinterestUnderstanding Pinterest Backlinking Pins (Real Time Demo)Creating The Perfect Pinterest Photo7 Most Effective Techniques for Guaranteed RepinsTwitterUnderstanding Twitter & It's Uses What are the requirements? No requirements! Though it may be helpful to have a Facebook business page, or an Instagram, Twitter or Pinterest account before beginning if you'd like to follow along. How long will the course take to complete? The course should take about 2 hours to complete. What kind of materials are included? Each section includes live demos of step by step marketing techniques, as well as separate worksheets that allow you to directly apply these techniques to your own business and brand. Why take this course? The most successful businesses adapt with the changing times, and at this moment in time, there is no such thing as a comprehensive marketing strategy that doesn't include a strong social media presence. I'll show you how to turn followers into advocates and promoters of your brand.
