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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-for-business/
课程评论：没有评论
课程名称：社交媒体营销逐步示例取得成果 课程概述：该课程获得了**40个五星好评（还在不断增加中！）**，学员Jean W.表示：“...信息非常有价值，我迫不及待想要运用这些知识来帮助我发展我的业务...课程中的信息和示例相关且易于融入我的具体业务。我很高兴能参加这门课程。谢谢！”在本课程中，您将学习创业者和小企业必备的社交媒体营销基础知识。课程结束时，您将选择一个社交媒体平台进行全面投入。作为一名营销顾问，我看到我的客户在社交媒体上取得成功的关键在于专注于一个平台，而不是在多个账户上分散精力！ 您将掌握社交媒体营销的基础知识，包括：2017年新内容：利用Facebook Live进行商务推广，掌握当前趋势。课程涵盖8个社交媒体平台，包括：Facebook（强调视频）、YouTube、LinkedIn、Instagram（全新内容，仅在此提供）、Twitter、Pinterest、Snapchat和Google+。 课程内容包括逐步指导如何创建账户和发布内容，运用行之有效的成功最佳实践。额外赠送：一页社交媒体营销计划，以及小企业社交媒体的真实案例。 请注意，大多数在线社交媒体营销建议是针对大型企业的，举的例子往往是奥利奥、塔可钟和山露等公司。这些例子对您并没有帮助，因为大企业拥有社交媒体团队、制作团队和动画团队，而您没有！**本课程所有示例聚焦于创业者和小企业如何取得成果。** 课程内容：学习如何获得最佳的时间投资回报率（ROTI）。课程按照社交媒体平台结构安排，我们将深入探讨商家最常用的4个平台：Facebook、LinkedIn、YouTube和Instagram。**在这4个平台上，我们将使用一个虚构的企业来展示如何从零开始设置账户并制作您的第一条帖子。这样深入的内容是不容错过的！** 此外，我们还将讨论：选择该平台的理由、术语、如何设置账户、如何制作第一条帖子及成功的最佳实践。同时，针对Twitter、Pinterest、Snapchat和Google+这4个平台，我们将讨论选择平台的理由和成功的最佳实践，但内容不如前四个平台深入，因为这些平台较为小众，大多数创业者和小企业主不会在这些平台上使用。 请记住：**您可以在一个下午完成这门课程**，或将课程分解为每日少于10分钟的视频来学习！现在，要提升您的社交媒体营销知识，只需点击上方绿色按钮“参加本课程”，填写您的信息，然后，您就可以开始学习啦！朋友，我在课程中等您哦 :) - Blake Stockton
**40 5-Star Reviews (and growing!)** Listen to what Jean W. had to say: "...There is so much valuable information that I can't wait to put to use to help me grow my business...The information and examples that are used during the course are relevant and easy to incorporate into my particular business.My time was very well spent in taking the course. Thank You." In this course you will learn the essentials of social media marketing for entrepreneurs and small business. By the end of this course you will choose one social media platform to go "all-in" on. As an expert Marketing Consultant, I see my clients have success on social media when they choose one platform to be the best at. Don't spread yourself too thin on 5 different accounts! Master the basics of Social Media Marketing For Business: NEW for 2017: Facebook Live for Business Take advantage of current trends Dozens of examples specific to small business 8 platforms explained, including: Facebook (emphasis on video) YouTube LinkedIn Instagram For Business (BRAND NEW and only available here) Twitter Pinterest Snapchat Google+ Step-by-step guide on how to create your accounts Step-by-step guide on how to post Utilize no-nonsense best practices for success Bonus: 1-Page Social Media Marking Plan Real Life Examples of Social Media For Small Business Look folks, the vast majority of social media marketing advice online is geared for big business. You'll see examples with large companies like Oreo, Taco Bell, and Mountain Dew. Those examples don't help you learn! Big businesses have social media teams, production teams, and animation teams. You don't! **All our examples focus on what an entrepreneur and small business can do to see results.** Course Content: Learn what will get you the best ROTI (Return on Time Investment) The course is structured by social media platform. We'll do a deep dive on 4 of the accounts I see business owners use the most for success. They are Facebook, LinkedIn YouTube, Instagram. **On these 4 platforms we'll use a fictitious business to show you how to set up accounts from scratch and make your first post. You won't get this anywhere else folks! Awesomeness! We'll also discuss: Why to choose that platform Terminology How-to set up your account How-to make your first post Best practices for success The other 4 social media accounts are Twitter, Pinterest, Snapchat, and Google+. For these platforms we'll discuss: Why to choose that platform, and Best practices for success These platform's aren't discussed as in depth because they are more niche. The vast majority of entrepreneurs and small business owners won't be using these platforms to start and grow their social media presence and business. Keep this in mind: **You can finish this course in an afternoon**. Or break up the course into daily, less than 10 minute videos! Now, to take your social media marketing knowledge to the next level, all you need to do is: Click the green button above called "Take This Course". If you're new to Udemy, fill out your information. Then, BOOM, you're in! My friend...I will see you in the course:) - Blake Stockton
