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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-marketing-b2b/
课程评论：没有评论
课程名称：社交媒体营销广告与Dekker (SMMA) 课程概述：这是一门突破性的Udemy社交媒体营销课程，旨在帮助您获取大量新客户。课程由一位拥有顶尖MBA的前市场副总裁进行授课，他在社交媒体平台如LinkedIn和Facebook上拥有超过十年的营销经验。作为一位曾担任Google加速器初创企业的市场副总裁及Sony的全球市场经理，Dekker在帮助小型初创企业的社交媒体营销方面也积累了丰富的经验。他曾教授大学级别的数字营销课程，并在凯洛格管理学院（全球市场营销排名第一的商学院）研究数字营销。 本课程的主要焦点是如何通过社交媒体营销和广告快速、成本效益高地获取客户或客户。同时，课程还将讲解长期品牌建设策略，并利用社交媒体营销KPI来推动这一过程。现阶段的关键内容包括： - LinkedIn潜在客户生成与客户获取 - Facebook的高效社交媒体营销 - Twitter、Snapchat、TikTok、Quora、Reddit、YouTube、Google、Spotify、Amazon的社交媒体营销广告 - 高级LinkedIn广告技巧 - 高级社交媒体营销目标定位技巧 - 在Facebook广告平台内使用Instagram - 个人参与的项目实际案例及其他来源的案例研究，包括Facebook自身的案例 本课程适合任何参与社交媒体营销的人士，包括市场经理和顾问。通过本课程，您将学习到： - 如何快速且廉价地获取客户 - 如何在Facebook、LinkedIn、TikTok、Twitter等平台上投放广告 - 如何优化您的广告活动以最大化投资回报 - 很少人知晓的高级目标定位技巧 - 如何从社交媒体广告中获取短期收入以及长期增长 - 如何运行几乎所有类型的广告，包括视频、图片、私信等 - 如何通过付费媒体增强您的有机内容 - 如何为营销漏斗的每个阶段规划社交媒体广告 - 如何将所有内容整合成一个连贯的社交媒体广告计划 让我们开始吧！ 真诚的， Dekker Fraser, MBA 您的社交媒体营销讲师
Groundbreaking Udemy Social Media Marketing Course to Acquire Tons of New Customers. Learn from a Former VP of Marketing with a top MBA. This is the ultimate course on social media advertising. I've been doing marketing on social media platforms like LinkedIn and Facebook for over a decade. I was a Vice President of Marketing for a Google accelerator startup, and I was a Global Marketing Manager for Sony. I also held numerous positions helping small startups with their social media marketing.I taught college-level digital marketing, and I studied digital marketing at the Kellogg School of Management, the #1-ranked business school for marketing. This is also where Philip Kotler, the father of marketing, teaches.The primary focus of this course is how to acquire customers or clients quickly and cost-effectively using social media marketing & advertising. However, I'm also going to explain longer-term strategies for brand building and using social media marketing KPIs to drive this. This course will evolve over time, but the key components right now are:LinkedIn lead generation and customer acquisitionFacebook for cost-effective social media marketingTwitter, Snapchat, TikTok, Quora, Reddit, YouTube, Google, Spotify, Amazon social media marketing adsAdvanced LinkedIn advertising methodsAdvanced social media marketing targeting techniquesUsing Instagram within the Facebook advertising platformLots and lots of real examples of projects I personally worked on...and case studies that I pulled from other sources including Facebook itselfThis course is for anyone involved in social media marketing, including marketing managers and consultants.This is the ultimate course on social media advertising. By the end of this social media marketing course, you'll learn:How to acquire customers quickly and cheaplyHow to run advertisements on facebook, linkedin, tiktok, twitter, and moreHow to optimize your campaigns to maximize ROIAdvanced targeting techniques that very few people know aboutHow to get short-term revenue as well as long-term growth from social media adsHow run virtually every type of ad, including videos, images, inbox messages, and moreLearn to amplify your organic content with paid mediaPlan social media ads for every stage of the marketing funnelHow to pull everything together into a coherent social media advertising planLet's get started!Sincerely,Dekker Fraser, MBAYour Social Media Marketing Instructor
