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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-foundations-for-nonprofits/
课程评论：没有评论
**课程名称：** 社媒赋能非营利组织101：内容开发 **课程概述：** 本课程专注于帮助非营利组织充分利用社交媒体的力量，以有效传播其使命并实现增长。在Instagram、Facebook和LinkedIn等平台日益重要的今天，许多非营利组织却错失了与服务对象及支持者建立联系的绝佳机会。本课程旨在为这些组织提供清晰的指引，帮助它们建立可持续、以使命为导向的社交媒体存在感，而非仅仅追求“病毒式传播”。 无论您是否面临工作繁重、增长缓慢、难以将粉丝转化为捐赠者等挑战，抑或是在社交媒体策略中遗漏了关键的使命导向要素，本课程都将提供坚实的基础。课程强调，真正的社交媒体成功远不止于精美的图片，更在于深刻理解您的理想关注者——那些在慈善事业上与您的使命契合、认同您的事业、需要您帮助，并且了解他们需要从您这里听到什么的人。 成功的、以使命为驱动的社交媒体能够触动人心，让人们因了解和支持您的组织而感到自豪，激发他们勇敢寻求您的服务，并乐于参与您的项目。为了最大化学习效果，建议打印课程配套工作手册，或在独立的笔记本中跟随PDF版本进行学习。 课程结束后，您将获得一份“以使命为中心的社交媒体提示”PDF，其中包含一系列可用于互动式内容创作的提示，以帮助您启动社交媒体内容的开发。课程鼓励您在安静专注的环境中，反思您对使命的信念以及投身公益事业的缘由，从而解锁社交媒体在推动使命和社会影响方面的巨大潜力，吸引更多捐赠者投资您的伟大事业。 **导师资质：** 导师拥有多年帮助非营利组织通过在线捐赠筹集数百万美元、虚拟和线下社区互动以及推动使命发展的丰富经验，并乐于分享其专业知识，赋能您掌握必要的技能、工具和思维模式，以实现组织的蓬勃发展并筹集更多善款。
Social Media is powerful and has the capacity to help transform your cause. Instagram, Facebook, and LinkedIn are still growing at an incredible pace. The people you serve, those who support your mission, are there. Unfortunately, I see so many nonprofits missing out on the amazing opportunity that social media presents for enhancing their mission. How can they take part in this opportunity? It all comes down to their mission.If your organization posts online "just to be out there," this training will help give you the very clarity that you need to be successful. Going "viral" isn't the goal.building a sustainable, mission-driven presence, is. Maybe you feel like there is too much other work to do and growth is too slow like it's not worth the energy because you're having a difficult time converting followers to donors. If any of that resonates, hold my hand and let this training guide you to developing your foundation. There very well be some mission pieces to your social media vision you are missing!Social media is all about sharing your mission and impact with your community that's also visually appealing. Your visual appeal may begin with your graphics, but true social media success goes way beyond pretty pictures. True mission-driven social media success is about knowing who your ideal follower is, who is philanthropically aligned with your mission, who believes in your cause, who needs you, and what they need to hear from you.True mission-driven social media success speaks to the soul. It makes people proud to know you and to support you. It makes them feel brave enough to seek your services and excited to take part in your programs. To get the maximum benefit out of this training, feel free to print out the workbook that is included or follow along with the PDF version in a separate journal.At the end of the course, you will have a small piece of homework that will help you kick-start your content creation for your social media accounts. You'll receive a PDF filled with "Mission-Centered Social Media Prompts" to help you engage your community and build inspiring content for your accounts.On your own, go somewhere where it's quiet and you can focus - a local coffee shop perhaps, or a cozy nook in your living room. Center yourself and reflect on why you believe in your mission. Why do you feel called to do the good work you're doing? And get to work! We're about to unlock your social media's mission-driven impact potential, inspiring more donors to invest in the good work that you do.--Over the years, I've helped nonprofits raise millions of dollars through online giving, engage their communities virtually and in person, and grow their missions as a result.Now? I am excited to share my expertise with you. It's my mission to give you the skills, tools, and mindset tools you need to thrive and raise more for your mission.
