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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-for-career-advancement/
课程评论：没有评论
Coursera 课程总结：社交媒体助力职业发展 本课程旨在帮助所有希望在职业生涯中取得进步的人们，学习如何有效利用社交媒体来加速职业发展。课程的出发点是观察到许多人在职业发展策略中未能充分利用社交媒体的潜力。讲师本人也曾从社交媒体中获益良多，并希望将这些经验传授给大家。 课程内容将涵盖以下几个方面： 1. **社交媒体的定义与职业发展应用**：清晰界定社交媒体的概念，并阐述社交媒体在推动个人职业发展方面的各种可能性。 2. **社交参与的1-9-90法则**：学习并掌握“1-9-90法则”，帮助学员理解在任何社交情境下选择最佳参与角色的方法。 3. **社交媒体价值交换案例**：通过具体的案例分析，展示如何在社交媒体上提供和获取价值，从而提升个人的价值贡献和职业影响力。 4. **制定职业社交媒体计划路线图**：提供一个清晰的行动路线图，指导学员如何着手制定属于自己的“职业社交媒体计划”。 完成课程后，学员将能够制定并执行一份个性化的计划，该计划将包含： * **社交媒体平台的选择**：确定适合自身职业发展的社交媒体平台。 * **职业兴趣领域的定位**：选择在社交媒体平台上值得贡献和从中获益的职业兴趣领域。 * **职业社交媒体的期望成果**：明确通过职业社交媒体使用所希望达成的职业目标。 * **实现期望成果的社交媒体活动**：规划需要执行的职业社交媒体活动，以逐步实现预设的职业目标。 * **风险管理**：识别并学会主动管理在执行职业社交媒体计划过程中可能遇到的风险。
This course is developed to help anyone building a career leverage social media to accelerate their career progress. I developed this course in response to my seeing so many career coaching practice, underutilizing social media in their career strategies. I have benefited a great deal in building my own career care and want to help others do the same. This course will focus on: 1) defining what we mean by social media and the ways in which it can be used to advance one's career. 2) covering the 1-9-90 Rule of Social Participation which helps one choose their best role in any social situation3) providing examples and cases as to how to provide and gain value from social media in a way that aids one's value contribution and career presence4) providing a roadmap for good next steps to take in developing one's own "professional social media plan".On completion, course attendees will be able to develop and execute a personalized plan which: 1) identifies which social media platform to use, 2) selects career interest areas to contribute to, and benefit from, within social media platforms, 3) career outcomes are desired from use of professional social media, 4) professional social media activities to execute to achieve desired outcomes over time,5) risks to proactively manage in the execution of a professional social media plan.
