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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-for-business/
课程评论：没有评论
课程名称：社交媒体管理 概述：本课程包含27个关于声誉管理和在线品牌管理策略的社交媒体管理培训视频，旨在为社交媒体经理、高管和入门级员工提供培训。学员可以在桌面、智能手机或平板电脑上学习。课程内容包括社交媒体互动的规则及其颠覆性影响的介绍，以及YouTube、SoundCloud、Blogger、Google Analytics、Flickr、Ustream等平台的基础知识。还将介绍如何利用Facebook、Twitter和LinkedIn制定社交媒体策略，并分享来自丰田、PSNH及美国国防部的最佳实践与案例研究。同时，课程提供来自大型品牌社交媒体经理的独家提示与技巧。 本课程通过专家主讲的自学在线培训视频和教程，帮助雇主管理社交媒体在工作场所的风险并抓住机会。无论你是新任社交媒体经理、高管还是入门级员工，本在线课程都包括了社交媒体管理策略和战术所需的全部知识。更新您在当今数字就业市场中的专业技能，随时随地在任何设备上学习社交媒体管理。 讲师埃里克·施瓦茨曼专注于数字营销策略、社交媒体审计、社交媒体政策制定、社交媒体合规、社交媒体营销、搜索引擎优化和网页开发。他创办了iPRSoftware，并著有《数字转折：在线营销的秘密》和畅销书《面向商业客户的社交营销》，后者是首本探讨B2B社交媒体应用的书籍。
27 social media management training videos on reputation management & online brand management strategySocial media management training for social media managers, executives and entry-level employees from the top-rated social media training provider. Learn on your desktop, smart phone or tablet. Learn the rules of social media engagement and the disruptive impactIntro to YouTube, SoundCloud, Blogger, Google Analytics, Flickr, Ustream & moreSocial media strategy for leveraging Facebook, Twitter and LinkedinBest practices and case studies from Toyota, PSNH & US Dept. of DefenseExclusive tips and tricks from social media managers at major brandsWe help employers manage the risks and capitalize on the opportunities of social media in the workplace through expert-led, self-paced online training videos and tutorials. Whether you're a new social media manager, an executive or an entry-level employee, this online course includes everything you need to know to come up to speed on social media management strategy and tactics. Update your professional skills for today's digital job market. Learn social media management anytime, anywhere on any device.Eric Schwartzman specializes in digital marketing strategy, social media audits, social media policy development, social media compliance, social media marketing, search engine optimization and web development. Schwartzman founded iPRSoftware and is the author of "The Digital Pivot: Secrets of Online Marketing" and the best selling social media marketing book "Social Marketing to the Business Customer," the first book on business-to-business applications of social media.
