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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-campaign/
课程评论：没有评论
课程名称：五步社交媒体营销：Facebook等由Laurel Papworth教授 课程概述：本课程面向企业、政府和非营利组织。您是否拥有Facebook页面和Twitter账户，但希望增加更多的喜欢/关注者或提高参与度？或者您的社交媒体表现良好，但网站却没有得到应有的关注且没有整合？您对在Facebook和Twitter上该发布什么内容、何时发布并感到困惑，而测量效果似乎又太复杂（如Facebook Insights）或不够详细（如Twitter、Instagram等）？您希望了解监控面板和第三方工具，但不知从何开始？建站和写博客似乎又耗时且复杂？请注意，本课程将在4月1日之后不再接受新学生，但会继续支持目前和以前的学生。 本课程将逐步指导您如何设置监控面板（检查社区小组）、构建品牌声音和内容策略（该说什么）、创建讨论列表和标签，以及Facebook优化（FBO）和Twitter时间线的参与策略。您将创建一个博客或商业社交媒体新闻室，改变主题、标题，撰写文章并添加视频。接着，将所有的内容（Facebook、Twitter、YouTube、博客）整合成一个行动号召活动，并配备测量工具。该课程非常适合那些希望以有意义的方式入门社交媒体的学员，或是希望提升技能的用户，尤其是那些基础的Facebook页面或需要更多订阅者、参与度和覆盖率的Twitter账户。 此外，Laurel Papworth在过去十年里一直在悉尼大学教授该课程的一个版本，如果您是以前的学生，这个在线版本汇集了最新的工具、视频和技巧。同时，在第一部分还提供了更新的工作手册，请定期检查以获取新版本！
This is a Corporate course for Business, Government and Not for Profits: Perhaps you've got a Facebook Page and a Twitter account and want to build more Likes/Followers or get more Engagement? Or your social media is going great guns but your website sits there unloved and not integrated? You aren't sure what to post on Facebook and Twitter and when - plus measuring seems pretty difficult, with either too much analytics (Facebook Insights) or not enough (Twitter, Instagram etc)? You'd like to know more about monitoring panels and 3rd party tools but where to start? Building a blog and writing on it seems time consuming and tricky? *** On April 1st This course will be closed to NEW students. I will of course continue to support current and past students. No new students will be accepted after April 1st**** This course takes you through step by step setting up monitoring panels (check the community groups), building a brand voice and content strategy (what to say), create discussion lists and hashtags and engagement strategies for Facebook Optimization (FBO) and Twitter Timelines. You will create a blog or business social media newsroom, change the theme, header, write articles and include videos on it. Then integrate the whole lot (Facebook, Twitter, YouTube, Blog) into a Call To Action campaign complete with measuring tools. This is a great little course to get started on social media in a meaningful way or as a way to upskill from a basic Facebook Page or Twitter that needs more subscribers, engagement and reach. I've been running Facebook Pages and other social media platforms for reality shows like Big Brother and Idol and Masterchef over many many years. This is what works and doesn't work for us. UNI: Please note, I've been teaching a version of this course at the University of Sydney for the last 10 years - if you are a past student, THIS course is the online version with uptodate tools, videos and tips. Also updated workbooks are available in Section One so check back to see newer versions!
