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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-media-audit-measurement/
课程评论：没有评论
**课程名称：** 企业与政府社交媒体审计 - Facebook 等 **课程概述：** 本课程面向企业、政府、非営利组织、大学商科学生、为期三天的密集班学生以及希望快速进行多平台社交媒体分析和测量的资深社交媒体顾问。课程旨在帮助学员在与潜在客户沟通、接洽新客户或在制定全面的分析与测量报告前，对现有社交媒体实践进行基准评估。 虽然本课程并非专门的社交媒体测量与分析课程，但它会介绍诸如 Facebook Insights、Instagram 和 LinkedIn 群组的分析工具，以及 Twitter 的新分析工具。 **课程内容亮点：** * **详细的社交媒体审计指南：** 学会如何对客户的社交媒体账号进行审计，以便设定关键绩效指标 (KPI) 并制定社交媒体策略。 * **分步视频教程：** 提供清晰的操作指导，帮助您完成各项审计步骤。 * **可下载的社交媒体审计模板：** 提供实用的工具，方便您组织和呈现审计结果。 * **深入的工具介绍：** 不仅涵盖 Facebook 公共主页 Insights，还包括 Facebook 群组分析、LinkedIn 群组分析、Twitter、Instagram 等平台的测量工具。 * **具体平台覆盖：** * Facebook 公共主页 Insights * Facebook 群组分析 * LinkedIn 个人资料测量 * LinkedIn 群组分析 * Twitter 测量（推文和粉丝分析） * Instagram Insights 和分析 * **课程目标：** 使学员能够独立进行社交媒体审计，并准备一份供未来策略制定和进一步工作的文档。 **特别提醒：** * **直播时间：** 2015 年 2 月 24 日。 * **大学、组织及密集班学员：** 请携带本次审计结果参加课堂。 * **互动答疑：** 鼓励学员在讨论区提问，讲师非常乐意解答。
This is a Corporate course for Business, Government and Not for Profits also For my Uni Students (business), 3 Day Intensive students and really any social media consultant (advanced) who wants to do a quick benchmark of multiple social media platforms analytics and measurements in preparation for pitching to a potential client, speaking to a new client or reviewing standard practices in Social Media before developing a full analytics and measurement report. While this course is not a social media measurement and analytics course it does introduce tools such as Facebook Insights, analytics for Instagram and LinkedIn groups and Facebook groups as well as Twitter's new Analytics tool. My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. This course will allow YOU to do that Social Media Audit, with step by step video tutorials, a downloadable Social Media Audit template and indepth information on what tools to use for not only Facebook Page Insights but also Facebook Group analytics, LinkedIn Group analytics, Twitter, Instagram and so on. Facebook Pages Insights Facebook Groups analytics LinkedIn Profile measurement LinkedIn Group analytics Twitter measurement (tweets and followers analytics) Instagram insights and analytics At the end of this course you'll be able to undertake an audit and develop a document in readiness for strategies and further work. If you have any questions, please ask in the Discussion area - I love questions!:) LIVE: Feb 24 2015 FYI Uni, Organisations & 3 Day Intensive students: this is the audit to bring to class.
