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所在平台: Udemy |
课程主页: https://www.udemy.com/course/social-contest-blueprints-for-online-sellers-and-shopify-sites/
课程评论：没有评论
课程名称：社交媒体比赛为您的产品带来大量流量 课程概述：本课程的核心理念很简单：人们喜欢参加比赛。当您为了赢得令人兴奋的奖品而参与时，您的思维会以一种充满希望的方式被激活。在这门课程中，您将获得关于举办社交比赛以支持在线销售工作的良好入门。 为何考虑将比赛作为营销策略？在线营销者最大的一项费用是客户获取成本。无论是经验丰富的市场营销人员还是新手，这都是一个极具挑战性的任务。比赛不仅有趣，且不需要强硬推销。它们能给人们带来快乐，娱乐且简单，如果正确实施，会非常有效。 相比于浪费资金在Facebook广告上，比赛是一个更具成本效益的客户获取策略。许多专家会推荐尝试Facebook广告，但如果您刚起步且没有大预算，那么比赛将是一个理想的替代选择。您可以运行一些比赛，看看它们是否能提供比在线广告更低的客户获取成本。 在本课程中，您将获得各种比赛的具体“蓝图”。目前课程包括五种类型比赛的详细概述： 1. 每周探客社交比赛蓝图 2. 产品发布社交比赛蓝图 3. 通过投票进行预售的社交比赛蓝图 4. 大奖社交比赛蓝图 5. 基于视频的比赛蓝图 此外，我们还提供了一份12页的补充手册，全面概述社交比赛蓝图策略，并附有一个单页计划模板，帮助您组织社交比赛。
About This Course: The foundational idea of this marketing strategy is simple. People love a good contest. When you enter for a chance to win an exciting prize, it activates your mind in an interesting - hope filled - way. Instead of worrying about whether you can afford something, you dream of owning it. This course is designed to give you a good solid introduction to the idea of running social contests in support of your online selling efforts. Why Consider Running Contests As A Marketing Strategy? One of the biggest expenses an online marketer has to manage is - the cost of customer acquisition. It can be very challenging, even for veteran marketers, and for newbies, it's a steep learning curve. You can spend all your money trying to find prospects - and fail. Contests are fun. They are not a hard sell. They are not smarmy, slick, or used-car-salesman-esque. They make people happy. Contests are entertaining. They are simple. And most importantly, they are effective if done correctly. Better Than Wasting Money On Facebook Advertising? Many gurus will push you to try Facebook Ads, why? Because they (can) work if you have a (large) marketing budget. Do you? Don't worry, if you don't, you're not alone. Even though I personally spend between $20,000 and $30,000 a month in online advertising, that's not what I'd recommend for someone just starting out. I'd encourage you to find ultra-inexpensive acquisition strategies. Contests fall into that category! So, run a few and see if they provide a lower-cost customer acquisition method than online ads. What You Get In This Course: We've designed this course to provide specific "Blueprints" for various types of contests. And in the coming months and years, we plan to add more content to this couse to show you more examples. Our current lectures include a detailed overview of 5 types of contests. They are: The Weekly Prospector Social Contest BlueprintThe Product Launch Social Contest BlueprintThe Pre-Selling Via Voting Social Contest BlueprintThe Big Ticket Social Contest BlueprintThe Video Based Contest Blueprint Campanion Booklet & PDF Template: We also provide a 12 page companion booklet with a full overview of the Social Contest Blueprint strategy as well as a single-page planning template you can use to organize your social contests.
