|
所在平台: Udemy |
课程主页: https://www.udemy.com/course/smm-social-media-marketing/
课程评论：没有评论
课程名称：社会化媒体营销与管理专业文凭 概述：欢迎参加社会化媒体营销与管理专家项目。本课程将帮助您了解社会化媒体营销（SMM）的基本概念及其前景，包括内容及内容计划的结构，SMM中的市场分析（竞争对手和目标受众），如何设计Instagram账户（头图和信息流），提高观看技能，什么是情绪板（moodboard），AIDA和4U文本公式，语调，推广及其类型，Instagram中的趋势，个人品牌的重要性，商业提案和技术任务的结构，以及如何进行客户简报和寻找工作。 课程结束后，您将获得关于SMM专家工作的关键知识，如何创建内容计划；如何进行SMM分析；如何设计Instagram账户；提高观看技能；情绪板、AIDA和4U文本公式；语调、免费和付费推广；Instagram中的趋势；个人品牌及其重要性；技术任务的规则和结构；商业提案的撰写规则；客户简报的结构；以及在哪里和如何寻找工作。 课程提供单位：MTF管理、技术与金融学院。MTF是一个全球性的教育和研究机构，总部位于葡萄牙里斯本，专注于商务和专业混合（校园与在线）教育，涵盖以下领域：商业与管理、科学与技术、银行与金融。MTF的研发中心专注于人工智能、机器学习、数据科学、大数据、WEB3、区块链、加密货币及数字资产、元宇宙、数字转型、金融科技、电子商务、物联网等研究活动。MTF是IBM、英特尔和微软的官方合作伙伴，并为葡萄牙商会和工业协会的成员。MTF在208个国家设有分支机构，已有超过38万名学生选择了该机构。 课程计划：完成本课程需学习并理解以下主题的视频和材料： 1. 职业、内容及内容计划概述 2. 社交媒体市场分析 3. 如何创建和完善Instagram个人资料：情绪板、AIDA和4U销售文本、语调 4. Instagram中的推广 5. 如何撰写简报、技术任务和商业提案 6. Instagram中的趋势、SMM人员的个人品牌以及如何寻找工作 如有问题，您可利用教师的支持功能提出问题。 课程作者：Zhansaya Berdikulova 教育背景：国际商务大学经济与商业学士，M.Auezov南哈萨克斯坦大学经济科学硕士 经验与项目案例： - Invictus健身俱乐部连锁 - 首家广告公司 - 心脏中心“Cardio” - 教育中心 - 教育和慈善项目“Garyshker” 完整课程介绍及欢迎信：您好！欢迎参加社会媒体营销课程。在本课程中，我们将学习社会媒体营销人员所需的关键知识和技能。课程基于我的经验和不同公司的要求编制。每节课都有相应的任务，您可以在评论中分享，或通过电子邮件发送给我。通过完成这些任务，您可以更好地理解所学材料，并丰富您的作品集。完成本课程后，您可以自信地找到工作，无需担心知识不足。关于我，我叫Zhansaya，但您可以称呼我为Saya。我在SMM行业工作了几年，也曾在广告公司、医疗和教育领域担任自由撰稿人。这个职业使我能够表达创造力、安排工作时间并实现职业成长。祝您学习愉快，希望课程对您有帮助和成效！
Welcome to the Social Media Marketing & Management Expert ProgramYou will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.Course provided by MTF Institute of Management, Technology and FinanceMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and IndustryMTF is present in 208 countries and has been chosen by more than 380,000 students.Course Plan:For finishing of a course you need to review and understand provided video and materials at topics:1. About profession, content and content plan 2. Marketing analysis in social media3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice4. Promotion in Instagram5. How to write a briefing, technical task and commercial offer6. Trends in Instagram, personal brand of SMM-er, how to look for a job Also in case of questions you may use support of Instructors, please use functionality of "questions"Course Author:Zhansaya Berdikulova Education:Bachelor of Economics and Business of University of International Business Master of Economic Sciences of M.Auezov South Kazakhstan UniversityExperience and examples of projects:● Invictus Fitness Club chain● The first advertising agency ● Cardiocenter "Cardio"● Educational Center ● Educational and charitable project "Garyshker"Course Full Description and Welcome Letter:Hello!Welcome to the social media marketing courseIn this course, we will learn the key and most important knowledge and skills for a social media marketer or manager. The course is compiled based on my experience and the requirements of different companies. I want to draw your attention to the fact that each lesson has its own task, you can share it in the comments or send me an email. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio. After completing this course, you can safely get a job without being afraid of not knowing something. A little about meMy name is Zhansaya, but for you I'm just SayaI've been working in SMM for a couple of years as a freelancer. Also I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.This profession gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.I wish you new knowledge and hope that the course will be useful and effective for you!Linked topics:SMMSocial MediaSocial Media MarketingSocial Media ManagementDigital MarketingFacebookInstagramCopywritingContent writingContent Creationsocial media content creationdigital content creationcontent marketingcontent strategy
