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所在平台: Udemy |
课程主页: https://www.udemy.com/course/smarter-branding/
课程评论：没有评论
课程名称：经济实惠的智能品牌塑造 概述：本课程由国际品牌专家布伦达·本斯（Brenda Bence）创建，旨在为预算有限的品牌建设提供有效的解决方案。布伦达在全球四大洲和50个国家的知名企业如宝洁和百乐人工作多年后，选择创业并运用创新的低成本方法成功建立了自己的国际品牌。课程将帮助小型企业和个人创业者利用现有资源，以低成本甚至零成本的方式，迅速建立强大的品牌。 课程内容包括转换思维方式，学习五种有效的市场营销资源和策略，帮助学员挖掘每个品牌的潜力与价值。通过丰富的案例研究、练习和实用工具，学员将获得数百个低成本的品牌推广点子，提升品牌认知度和收益。 课程特点： - 20个视频学习环节，提供超过5小时的专家讲解和实用经验。 - 包含布伦达的获奖书籍《经济实惠的智能品牌塑造》。 - 提供工作簿，包含60页的定制化练习，帮助学员将所学知识应用到自己的品牌建设中。 通过参加本课程，您将能够轻松有效地提升品牌建设的能力，实现强劲的市场竞争力，且无需花费大量资金。
Smarter Branding Without Breaking the Bank: Five Proven Marketing Strategies You Can Use Right Now to Build Your Business at Low Cost - or No Cost at All In this course, international branding expert Brenda Bence has created the definitive guide to branding on a tight budget. Your competitors and customers won't wait around for you to get your branding act together. But building a strong brand is only for huge companies with loads of time, money, and marketing staff, right? Not so fast! If you believe you lack the money, people, time, or ideas to create a thriving brand, think again. In fact, you have FIVE powerful marketing resources you can use right now to get big-brand results at little or no cost. Step One: Shift your mindset. In this course, Smarter Branding Without Breaking the Bank, international branding expert Brenda Bence has created the definitive guide to branding on a tight budget. After years as a mega-brander working across four continents and 50 countries for deep-pocketed consumer giants like Procter & Gamble and Bristol-Myers Squibb, she left the corporate world to start her own business. From scratch - and with almost empty pockets - Brenda used inventive, low-cost methods to build her own international brand that now serves clients in 30 countries with offices in both the United States and Asia. Based on Brenda's successful low-cost branding workshops that receive rave reviews around the globe, Smarter Branding Without Breaking the Bank is a treasure chest of tips, tools, and techniques to help SMEs and solo-preneurs achieve similar results at minimal expense. In this eye-opening, engaging, and practical course, you will learn tried-and-true secrets to successfully building a brand even when time and money are tight. Previously known only by mega-corporations, these same strategies can easily be applied to smaller businesses for a fraction of the cost. The outcome? You can build a powerful brand that is big on results without having to empty your wallet. This one-of-a-kind program is filled with examples, illustrations, exercises, and more. You get everything you need to quickly gain valuable marketing skills, build a sustainable brand, and grow your business - all for less time and money than you ever thought possible. In Smarter Branding Without Breaking the Bank, you will walk away with hundreds of low-cost or no-cost ideas to catapult your brand and increase your revenues - starting today. - Learn to leverage five existing assets to create a robust brand marketing plan - Craft a unique and compelling brand positioning using six proven elements - Dispel widely-held branding myth that could be holding you back from success - Apply lessons from dozens of real-world case studies from a variety of businesses - Create a permanent "marketing mindset" for you and your team and more. In this Smarter Branding Without Breaking the Bank course, you will get… 20 Video Learning Sessions. It's like having international branding expert Brenda Bence as your personal tutor and branding coach in the comfort of your home or office. More than 5 hours of expert instruction, insider secrets, success stories and what "not to do" from examples that span multiple industries. The videos include dozens of mega-brand strategies that you can apply easily and powerfully to your own company, whether you run a business of 500 people, 50 people, or whether you are a one man/woman show. Smarter Branding Without Breaking the Bank E-book. The 168-page, award-winning book that started it all, based on Brenda's sought-after workshops which have received raves all across the globe. These workshops have helped thousands of entrepreneurs around the world build powerful brands easily and quickly - at little or no cost. Smarter Branding Without Breaking the Bank Workbook. In a fill-in-the-blank PDF format, the workbook contains 60 pages of worksheets and exercises that you can customize and immediately apply to building your own brand or business to drive dramatic improvements in customer loyalty. You can take control of your own company's brand in a shorter time - and for far less money - than you ever imagined. Shift your brand-building results into overdrive with Smarter Branding Without Breaking the Bank.
