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所在平台: Udemy |
课程主页: https://www.udemy.com/course/smart-connected-product-strategy/
课程评论：没有评论
## 7 Keys to Success When Developing Your Smart Product Design 课程摘要 本课程旨在帮助学员掌握开发智能互联产品及其数字商业模式的关键要素，以提高产品上市的成功率。课程指出，尽管数字产品领域不乏成功案例，但失败率也同样高企。其核心原因在于，智能互联产品的开发和配套的数字商业模式的构建，需要一种全新的、区别于传统产品开发的方法。 智能互联产品为商业运作带来了根本性的转变，深刻影响着产品的开发、验证以及为客户创造价值的方式。本课程将聚焦于**优化信息价值**，通过智能产品自身以及合适的数字商业模式来支撑，从而显著提升产品成功的几率，确保产品能够吸引消费者并获得利益相关者的支持。 课程内容将围绕**七个关键成功要素**展开，每个章节都将深入探讨其中一个要素。学员将通过学习真实的案例，了解如何重新设计自己的产品和商业模式，以更好地满足用户需求，并获得竞争优势。课程采用“**学以致用**”的学习方式，鼓励学员将所学概念**应用于实践**，在课程过程中**开发和完善**自己的智能产品概念和数字商业模式。
For every one digital product success story, there are more than a dozen that have failed. Why? Designing a smart, connected product- and developing a proper digital business model to support this new product- requires a completely new approach. Smart, connected products create a fundamental shift in how we do business, altering the landscape of how we develop and validate our products and deliver value to our customers. In this course, you will learn how to successfully develop and validate your smart product and digital business model design for optimum information value. Each course section targets one of the seven keys to your success when validating your smart product design. Optimizing for information value- delivered via your smart product and supported by the right digital business model- increases your odds for success in bringing a smart product to market that customers will want to buy and stakeholders will support. The course leverages a range of real-world problems showing you how to redesign your products and business model to better meet user needs and for increased competitive advantage. Each of the course's activities embodies a ‘learning by doing' approach, applying module concepts to develop and refine your own smart product concepts and digital business models.
