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所在平台: Udemy |
课程主页: https://www.udemy.com/course/small-business-lead-generation-cold-email-b2b-b2c/
课程评论：没有评论
课程名称：小型企业获客与冷邮件B2B及B2C 概述：如果你想让任何想法成功，就需要一些外部帮助。无论是寻找客户还是扩展联系人名单，冷邮件都是一种有效的方式。在这门通俗易懂的课程中，我们将重点讲解如何建立一个有效的获客营销活动，以促进你的业务、网络和机会。尽管冷邮件的声誉有些不佳，但实际上很多人都不知道如何正确使用它。正确使用时，这项技巧能让你接触到世界上任何人，无论是普通消费者还是财富500强公司的CEO。 如果你需要为业务寻找投资者或客户，想为播客寻求访谈，或者仅仅想见到自己感兴趣的人，冷邮件都是一个很好的选择。无论你是经营一家小型零售企业，还是在初创公司的销售团队工作，甚至只是想评估一个商业想法的兴趣，本课程的讲座将教你如何与他人接触并迅速吸引他们的注意。 我们将带你完成整个冷邮件流程，从确定目标受众和建立潜在客户名单到有效的文案写作和跟进技巧。营销活动充满波折，因此我们也会告诉你如何应对不顺利的情况。此外，你将学习到最佳的软件使用和如何自动化最耗时的部分，即使预算有限亦可行。 本课程同样关注B2B和B2C销售，提供针对这两种情境的技巧和定制方案。不论你是希望吸引客户还是达成百万美元的交易，你都将掌握适合自己的策略。你所需的仅仅是一个电子邮件账户。 课程包含： - 超过118节讲座，教授你如何从头到尾运行冷邮件营销活动。 - 超过6小时的教学内容。 - 超过3小时的幕后实践讲座。 - 3个成功的案例研究。 - 专家的技巧和建议。 - 实时观察一个营销活动从开始到结束的过程。 关于讲师： Evan Kimbrell开设了20门课程，在Udemy上拥有来自180个国家的630,000名学生，他的课程主要聚焦于商业、创业和增长营销。2013年，Evan创办了数字代理公司Sprintkick，并在第一年内利用课程中教授的冷邮件技巧将业务发展到数百万美元的年营业额。Zach Valenti是一位创意企业家和YouTuber，他利用冷邮件为自己的咨询业务和备受好评的播客Wolf 359建立了广泛的营销活动。他利用冷邮件开展播客，向大学销售心理健康意识硬件，并为自己的摄影咨询业务寻找客户。
If you want to make any idea a successful one, you're going to need some outside help. Whether it's finding customers or just expanding your contact list, cold emails are the way to go. In this easy-to-follow course, we're going to focus on building a lead generation campaign that will grow your business, your network, and your opportunities. Cold email may have built up a bit of a bad reputation, but that's only because people don't know how to do it well. When used properly, the technique opens up access to any individual in the world, whether that's the average shopper or a Fortune 500 CEO.Need investors or clients for your business? Use cold email. Need interviews for your podcast? Use cold email. Simply want to meet someone you find fascinating? Use cold email.You may run a small retail business or work on the sales team at a startup. You may just want to gauge interest in a business idea you've conjured up. Whatever it is you're trying to do, the lectures in this course will teach you how to reach out to people and capture their attention instantly.We'll take you through the entire cold email process from figuring out your target audience and building a hit list to effective copywriting and follow-up techniques. Campaigns can be a rollercoaster, so we'll also show you what to do when things aren't going your way. Plus, you'll learn the best software to use and how to automate the most time-consuming parts - even if you have no budget at all.This course focuses equally on B2B and B2C sales with techniques and customizations for both scenarios. So whether you want to rake in those customers or secure a million dollar deal, you'll walk away with a strategy that works for you. All you need to start is an email account.Included in the course• Over 118 lectures, teaching you how to run a cold email campaign from start to finish.• Over 6 hours of instruction.• Over 3 hours of behind-the-scenes practice lectures.• 3 successful case studies. • Tips and tricks from experts.• Watch a live campaign run from beginning to end. About your instructorsEvan Kimbrell has 20 courses on Udemy with over 630,000 students from 180 countries. His courses primarily focus on business, entrepreneurship and growth marketing. In 2013, Evan started the digital agency Sprintkick and used cold email techniques taught in this course to grow his business to a multimillion dollar run rate within the first year. Zach Valenti is a creative entrepreneur and YouTuber. He's built extensive campaigns with cold email for his own consulting business as well as his critically acclaimed podcast, Wolf 359. He's used cold email to run a podcast, sell mental health awareness hardware to universities, and find clients for his videography consulting business.
