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所在平台: Udemy |
课程主页: https://www.udemy.com/course/small-business-growth-marketing-grow-your-revenue-profit/
课程评论：没有评论
课程名称：小企业增长营销：提升收入与利润 课程概述：小企业增长营销课程是一个全面的指导，旨在为小企业主和创业者提供必要的数字工具和策略，帮助他们在商业营销中取得成功。这门课程特别设计，以最迅速的方式帮助您理解和实施有效的营销技术，确保您的业务能够蓬勃发展。 课程内容简介： 1. **视频介绍**：概述“从零开始建立盈利业务”的内容。 2. **Miro介绍**：学习如何使用Miro进行战略规划。 3. **指标与术语**：理解关键指标和营销术语。 4. **目标客户**：定义和理解理想客户画像。 5. **目标营销**：应用Bullseye营销框架，识别最佳营销渠道。 6. **增长实验1**：初步测试营销策略。 7. **渠道概述**：对各种营销渠道进行详细分析。 8. **增长实验2**：高级测试和优化策略。 9. **渠道深度分析**：深入分析最有效的营销渠道。 10. **克服障碍工具**： - **客户旅程框架**：描绘客户体验的全过程。 - **破障框架**：克服客户旅程中的障碍。 11. **何时准备扩张**： - **黄金比例解析**：理解客户获取成本与客户终身毛利。 - **转型或坚持**：增长决策策略。 - **产品市场契合度**：确保您的产品符合市场需求。 12. **如何扩展**：添加病毒机制，实施增强口碑和有机增长的策略。 这门课程专注于为初创企业提供实用的、可操作的洞见，强调数字营销和增长营销。加入我们，将您的商业构想转变为盈利现实！ 精心策划者：乔尔·阿特金森，Gro的主管，2次创业者，创业增长导师，MBA毕业生及增长主管。
Small Business Growth Marketing: A Comprehensive Walkthrough Packed With Digital Tools for Small Business Owners & Startups.Welcome to Gro's programme, an intensive course designed to equip business owners & aspiring growth marketers with essential tools and strategies for digital and growth marketing. This course is tailored to help you understand and implement effective marketing techniques to ensure your business excels in the quickest way possible.Course Intro Section:Video Intro: Overview of "Building A Profitable Business From Nothing"Miro Intro: Learn to use Miro for strategic planningMetrics & Jargon: Understand key metrics and marketing terminologyWho to Target?Perfect Customer Avatar: Define and understand your ideal customerHow to Target Them?Bullseye Marketing Framework: A strategic approach to identify the best marketing channelsGrowth Experiments 1: Initial testing of marketing strategiesChannel Overviews: Detailed insights into various marketing channelsGrowth Experiments 2: Advanced testing and optimisation of strategiesChannel Deep Dives: In-depth analysis of the most effective channelsTools to Combat Barriers:Customer Journey Framework: Map out the customer experience from start to finishBreaking Barriers Framework: Overcome obstacles in the customer journeyWhen Are You Ready to Scale?The Golden Ratio Explained: Understand Customer Acquisition Cost and Customer Lifetime Gross ProfitPivot or Persevere: Decision-making strategies for growthProduct Market Fit: Ensure your product meets market needsHow to Scale:Add Viral Mechanisms: Implement strategies to enhance word-of-mouth and organic growthThis course is a small business growth programme focused on practical, actionable insights for startups, emphasising digital and growth marketing. Join us to transform your business ideas into a profitable reality!Curated by Joel Atkinson, the Director at Gro, 2 x Startup Founder, Startup Growth Mentor, MBA Graduate and Head Of Growth.
